Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI.

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. homepage : This is also a great time to review sales metrics for 2019 to see if there were any offers that did especially well or failed to deliver a big enough return. How to Run A/B Tests that Actually Increase Conversions.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. Intelligently pre-populate the curated post. Dive Deeper: . The result?

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

JULY 17, 2019

How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019. That’s why we also developed another part of the Single Grain brand: Clickflow , a SaaS tool that helps marketers with their A/B testing by allowing them to experiment with their SEO campaigns without the headache.

SEO 92

SEO Banner Non-Profit Impressions 92

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. It has 50 employees. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI.

Banner 103

Banner ROI Audience Conversion 103

InMobi

JUNE 20, 2019

They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases. You can only do the above if you invest deeply into things like user/LTV modeling, A/B testing frameworks, custom bidders, etc., What kinds of channels are most frequently leveraged?

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

Single Grain

NOVEMBER 20, 2020

Keyword Magic was named the Best Digital Tool at PubCon 2019 Interactive Marketing Awards. In contrast, other similar tools let you split test your website or landing page or call-to-action, rather than A/B test your SEO elements. VWO is a great A/B testing tool. Testing: $199 per month. HR/Payment.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Popeyes , a fried chicken fast food chain, came out with a chicken sandwich in late 2019 that caused quite a stir.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. I ended my time at SAP in 2019 as the COO of SAP Labs US. Tell us how you got involved with Veritone.

MarTech 93

MarTech Marketing SEO ROI 93

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Acoustic Campaign (via Acoustic).

Marketing 115

Marketing Manufacturing Communications Healthcare 115