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In 2019 Firefox also made a step towards protecting user privacy and introduced a feature called Enhanced Tracking Protection (ETP) that started to block third-party cookies by default. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.
Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.
Although Facebook claims not to be a publisher, they certainly have published some quality content in their online Blueprint marketing e-syllabus : Blueprint offers in-depth courses on using the various Facebook-owned advertising channels and platforms, including: Facebook Ads. Instagram Ads. Audience Network.
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