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What Is Post-Click Automation & Why Should Agencies Offer It as a Service?

Single Grain

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords.

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How to Get Started With Paid Performance Marketing

Single Grain

44 Must-Have Marketing Tools for any Business in 2019. Because these pages have already done their research and their testing, you can use their ads as a starting point for your campaigns, saving yourself a ton of time, effort and money. Dive Deeper: 30 Winning Facebook Ads and Why They’re so Effective. Tracking Attribution.

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52 In-App Advertising Statistics You Should Know

InMobi

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

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How Are In-App Advertising Rates Calculated?

InMobi

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. How Will Mobile Advertisers Pay for In-App Ad Campaigns in 2019? What in-app ad rates will brands pay throughout 2019?

CPM 52
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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Needless to say, displaying excellent reviews for your business will allow you to get higher CTRs and conversions on your text ads. Click here to download it for free right now! If you regularly run A/B tests , it will help you determine your best-performing ad combinations, again leading to higher CTRs and lower conversion costs.

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How much ad revenue can apps generate?

Monetize More

Every brand, organization, or agency seems to have an app these days. Monitoring CPC or CPA is done routinely on the ad server-side because clicks and purchases or conversions are recorded when a customer clicks through from the ad to an external website. percent in the first half of 2019, totaling $29.6

CPM 52