Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week. Basically, it takes the guesswork out of bidding for Google Ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

InMobi

JANUARY 1, 2018

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets, according to toZenith.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

AUGUST 3, 2023

Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. This type of ad fraud costs businesses $120 billion annually. 12) 5G Technology In 2019, global operators launched 5G technology. Already, 61.4%

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52