Single Grain

JUNE 28, 2019

9 Effective SEO Techniques to Drive Organic Traffic in 2019. 7 SEO Hacks to Boost Your Ranking in 2019. They changed a landing page using Optimize to show the collection of audiobooks they had on offer, and targeted Google Ad click traffic to drive customers from Germany towards the URL. Why Bother with SEO Testing?

SEO 104

SEO A/B Testing Click Through Rate Banner 104

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. billion by 2022.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. 7 Easy Ways to Optimize Your Facebook Ads.

Retargeting 110

Retargeting Conversion Audience Banner 110

Clearcode

OCTOBER 21, 2024

This new framework aims to protect user privacy while still allowing AdTech companies to provide relevant ads. Click here to learn more about it. Other alternatives to third-party cookies include data clean rooms, the IAB Tech Lab’s Seller Defined Audiences (SDA), self-serve ad platforms, and contextual targeting.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

InMobi

JANUARY 22, 2019

This takes CPC one step further; not only does someone need to click on an ad, but they also need to take a designated action, like filling out a form or downloading an app, before an advertiser is charged. This pricing model is typically used by advertisers and marketers with ad campaign goals further down the proverbial funnel.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

SEPTEMBER 30, 2019

What Is a Text Ad? In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: 10 Psychological Hacks to Improve Your Content Marketing. Compare the ad copy of your closest competitors. Dive Deeper: .

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

AUGUST 19, 2019

When you can effectively communicate in a way that resonates with your audience, your ads will naturally be more relevant to them. 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. Be more specific in who your ads target. Dive Deeper: Segmentation 101: A Strategist’s Complete Guide to Marketing Segmentation.

Impressions 80

Impressions Audience Banner A/B Testing 80

Monetize More

JUNE 28, 2022

The worth of impressions varies depending on the people and market. If you receive 10,000 impressions and your CPM price for an ad unit is $8, your earning will be $8*(10,000/1000) = $80. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. Settle the Potential.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Dotdash to combine ad stacks with Meredith and focus on contextual advertising to prepare for a cookieless future. Canadian Marketing Association Highlights the Negative Impact of GDPR. Data Privacy Updates.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

InMobi

JANUARY 1, 2018

Industry Consolidation: Can't Stop, Won't Stop History has shown that industry consolidation is a natural process and that systemic market forces make it possible to predict its evolution. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. But it's not over yet.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Digiday

OCTOBER 10, 2022

In this segment, we look at how marketers are using the artificial intelligence tools of natural language processing and data-driven personalization. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69