Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 3, 2023

Social media video advertising is especially integral since spending is expected to reach $79.28 Plus, other forms of social media, in-app, and influencer advertising make up the bulk of display ad spend. 2) Dynamic Creatives Even though more marketers are investing in display advertising, this ad format has downsides.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

AUGUST 19, 2019

Because engagement with your ad plays such a critical role in your relevance score, targeting those that have already engaged with your brand in some way can be a sure fire way to increase your score. Liked some of your social media posts. Clicked on an ad previously. 6 Facebook Ad Hacks Crushing It in 2019.

Impressions 80

Impressions Audience Banner A/B Testing 80

Martech

OCTOBER 23, 2023

Google search ads ‘can’t be replaced’ (Oct. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Automatad Inc.

FEBRUARY 22, 2022

Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . ECI Media Management’s report highlights consumer price inflation in the US, while ad price inflation is projected to increase in a comparatively moderate fashion. Cookieless Advertising. this month.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. People-centric marketing.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

OCTOBER 10, 2022

NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. But newer NLP formats, like social media listening (used by 48% of publishers) and voice-to-text (used by 42%), are closing in and could help increase overall usage of the technology.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

InMobi

JANUARY 1, 2018

Innovations in China far exceed those in the West, and the technology industry continues to attract attention, talent, and investment from the rest of the world In the ad tech industry, there have been multiple acquisitions by top Chinese investors of U.S. As a mobile-first market, China has the potential to sweep other players aside.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52