Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 86

CPM Impressions Ad Exchange Demand Side Platform 86

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 88

Ad Targeting Ad Server Geo targeting Ad Tech 88

InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry.

CPA 64

CPA Affiliates Conversion Retargeting 64

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. I don’t see a wide utilization of fingerprinting,” said Mark Connon, COO of Tapad, an ad tech company that specializes in cross-device advertising. Originally published on Aug.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

OpenX

MAY 23, 2022

Closer to home, ad exchanges are the biggest users of energy in the ecosystem. We reached our first major milestone in 2019, when we became the first and only independent cloud-native ad exchange. This migration allowed us to operate our ad exchange with far more computing power and energy efficiency.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. Further, consider these stats from 2019. In short, lots of people use lots of apps on any given day.

Advertising 52

Advertising ROI Cookies Audience 52

Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

Cookies 52

Cookies Header Bidding Clickbait Ad Exchange 52

InMobi

SEPTEMBER 30, 2019

Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

DECEMBER 9, 2019

Between 2014 and 2019, pharmacies will have grown by almost 3% overall. To find out, we gathered insights from InMobi Pulse, which builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 The pharmacy space is a $312.6 billion market in the U.S.

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Retail Marketing 52

OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. In that spirit, in 2019, we introduced OpenAudience , and in 2021, we introduced OpenAudience Access (OA Access). In this edition of OpenFocus, we take a closer look at OpenAudience Access with Rich Calkins , director of product management at OpenX. .

Audience 52

Audience Retail Ad Exchange Ad Tech 52

Clearcode

OCTOBER 21, 2024

This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Automatad Inc.

APRIL 6, 2022

Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . The Ozone Project’s technology comprises a permission-based identifier dubbed The Ozone ID, which has recorded an increased addressability of 85% currently, from 52% in 2019. The Current State of Ad Measurement. AdTech Trends.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Finder’s research found that the big three platforms were the only three to have seen meaningful growth in the UK since 2019. News Corp Bucks Trend with Growing Ad Revenues.

Advertising 98

Advertising GDPR Banner Healthcare 98

Digiday

SEPTEMBER 23, 2022

A report released last week by ad platform Good-Loop, which surveyed 450 marketers and media agencies about the ad industry’s efforts to limit carbon emissions, started off by citing a BBC stat that says the Internet generates 4% of the world’s global emissions — a number that will double to 8% by 2025. .

Agency 64

Agency Media Click Through Rate Retail 64

InMobi

AUGUST 12, 2019

InMobi Pulse builds a holistic understanding of the customers from across data sources ranging from the InMobi ad exchange which reaches 1.6 In looking at total app downloads across the three brands from March 2019, the vast majority occur on Thursday or Friday. So what does the data reveal?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.

Retail 97

Retail Agency Media Ad Tech 97

Monetize More

JANUARY 20, 2023

As of Jan 2023, ad revenue earnings are at the lowest level in the last 5 years, lower even than the low point presented during the height of COVID-related restrictions, and pretty much the same as in the first quarter of 2019. How was Q4 2022’s performance compared to Q4 21’s performance?

Native Advertising 52

Native Advertising Audience Advertising Ad Tech 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

Media 52

Media Agency Entertainment Cookies 52

Automatad Inc.

OCTOBER 27, 2023

It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. You can ask them to implement video header bidding for you.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

NewProgrammatic

MARCH 29, 2022

NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. The digital ad spend for video formats has also been rising, and as Statista predicts, in 2022, it will reach $43 billion. Brand safety and brand visibility. Mobile importance.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

VideoWeek

SEPTEMBER 20, 2024

EU Court Repeals Antitrust Fine Against Google for Search Ad Dominance The EU General Court has repealed an antitrust fine against Google, after the tech giant challenged the €1.49 The Sun in particular has been hit by falling traffic for its US-focussed site, which launched in 2019. billion penalty.

Retail 52

Retail Agency Media Ad Tech 52

Digiday

SEPTEMBER 22, 2022

Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. We were testing them in 2019 and they did not work well for us. “I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. I’m not convinced it’s actually going to happen.

Media 68

Media Cookies Conversion Rate Affiliates 68

Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. Apart from this, the publisher will continue selling rights for story adaptations with Hollywood studios since 2019 after partnering with the talent agency CAA. AdTech Trends.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

SEPTEMBER 23, 2022

The US auto industry’s total ad spend is down four percent year-on-year for the first seven months of the year, according to data from Standard Media Index as reported by Reuters. The fall in spend, driven by inventory shortages, means auto ad spend was 12.7 percent lower than in the same period in 2019.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

JANUARY 5, 2024

Hasbro purchased the entertainment company for $4 billion in 2019, before putting it up for sale in 2022. Lionsgate Buys Entertainment One, Prepares to Spin Off Starz Lionsgate has completed its acquisition of Entertainment One (eOne) from Hasbro, in a deal worth $375 million. The two will become separate publicly traded companies.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

AUGUST 19, 2022

According to Reuters , TikTok banned paid political ads in 2019 but campaigners have circumvented the ban by paying creators to promote their causes. “If TikTok Cracks Down on Paid Election Posts. TikTok is clamping down on influencers posting paid-for political messages ahead of the US midterms.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. As a result of this new model, the company is reducing its workforce by “several hundred” workers.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. NonID does not use third-party cookie data, but it can connect with other IDs which may use third-party cookie data in LiveIntent’s ad exchange. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69