TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Digiday

JANUARY 22, 2023

“We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Underpinning Disney’s streaming ad tech expansion is the Disney Ad Server, which stems from the company taking full control of Hulu and its ad server in 2019.

Ad Targeting 86

Ad Targeting Ad Server Geo targeting Ad Tech 86

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. 7) How Do You Integrate With their Ad Servers?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110