2019 Ad Exchange Ad Targeting 
Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.
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Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Digiday
NOVEMBER 20, 2022
30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. I don’t see a wide utilization of fingerprinting,” said Mark Connon, COO of Tapad, an ad tech company that specializes in cross-device advertising. Is this just for ad targeting? Originally published on Aug.
Clearcode
OCTOBER 21, 2024
Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. The DSP sends a request and creates a third-party cookie.
illumin
JUNE 7, 2018
It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.
VideoWeek
JANUARY 26, 2024
Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.
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