Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies. Originally published on Aug.

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Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3. The company now expects full-year growth of between 5.5-6

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Automatad Inc.

JANUARY 24, 2022

The analysis was conducted from a pool of actual media buys of independent agencies and agency holding companies to index the total US ad spending. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. . fall of ad spending in the top 10 ad categories while other categories expanded by 14.1%

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OpenX

MAY 10, 2022

To Data Providers and Brands, We’re Way More Than an Ad Exchange. If you follow us with any kind of regularity, you know we have been at the forefront of ad-tech innovation since our founding in 2008. In that spirit, in 2019, we introduced OpenAudience , and in 2021, we introduced OpenAudience Access (OA Access).

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VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 Read more on VideoWeek.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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Digiday

SEPTEMBER 22, 2022

Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. We were testing them in 2019 and they did not work well for us. Read more about the changes to the ad tech market here. I’m not convinced it’s actually going to happen. What we’ve covered.

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VideoWeek

SEPTEMBER 20, 2024

EU Unlikely to Order Breakup of Google’s Ad Tech Business, Sources Say EU antitrust officials ordering the breakup of Google’s ad tech business is unlikely, according to sources cited by Reuters , owing to the complexity of such a divestment. billion penalty. percent year-on-year fall in net revenues in H1.

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VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

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Monetize More

JANUARY 20, 2023

The advertising industry is currently facing one of its toughest challenges in recent years, with ad revenue plummeting to its lowest levels in the last five years. This spooky situation has raised serious concerns among ad-tech industry experts, and publishers are scrambling to find ways to stay afloat in this AdOps Recession.

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NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. Mobile importance.

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Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

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VideoWeek

JANUARY 5, 2024

The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users. Read more on VideoWeek.

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VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. According to Reuters , TikTok banned paid political ads in 2019 but campaigners have circumvented the ban by paying creators to promote their causes. “If

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Automatad Inc.

FEBRUARY 22, 2022

Meta and Mozilla’s Ad Tech Proposal. The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. It also claims that Google is phasing out third-party cookies for profit and highlights the tech giants’ Project Bernanke program. AdTech Trends.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Epsilon is a global data tech platform owned by Publicis Groupe. Deep dives into the IDs. About Epsilon. Who should use it?

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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OpenX

MAY 23, 2022

We wanted to demonstrate to the digital ad-tech industry that change is possible; that we can continue to build a business we love while shrinking our carbon footprint. The digital ad-tech sector thrives on data, as anyone in the business can attest. But 30% of the internet’s pollution is due to data transfer alone.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. Samantha Bukowski, who joined GroupM in 2019 to lead Wavemaker’s U.S.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

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VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

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VideoWeek

OCTOBER 14, 2022

” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. The EU’s competition enforcer is lining up an antitrust fine for Google over anticompetitive practices in its ad tech business, which could be its fourth EU fine in excess of €1 billion, Reuters reported this week. Stagwell Buys Maru Group.

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VideoWeek

OCTOBER 28, 2022

Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. Sky Media has invited ad tech companies to pitch their technology to feature in its inaugural ‘Innovation Sprint’. The event will take place at Sky’s Osterley HQ on 26th and 27th January 2023. “We

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