VideoWeek

AUGUST 12, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. News Corp Bucks Trend with Growing Ad Revenues. Ad of the Week. Read the full story on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JUNE 12, 2020

By combining these sources of information, ad exchanges are able to develop unique, highly accurate audience segments that political advertisers can leverage to reach their target constituencies with a high degree of confidence. Browser cookies, already on their way out, expire fairly quickly and so targeting is always harder.

Advertising 52

Advertising ROI Cookies Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. How do advertisers know that their ads are working when the third-party cookie goes away?

Media 68

Media Cookies Conversion Rate Affiliates 68

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Related Read: What is GDPR? And How it’s Going to Disrupt Adtech Industry?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Automatad Inc.

APRIL 6, 2022

Ad Alliance of U.K. Since the announcement of third-party cookie deprecation, The Ozone Project has made its SaaS product prioritize first-party audience data. Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . The Current State of Ad Measurement. Publishers. AdTech Trends.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. Brand safety and brand visibility.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

Retail 97

Retail Agency Media Ad Tech 97

VideoWeek

AUGUST 19, 2022

According to Reuters , TikTok banned paid political ads in 2019 but campaigners have circumvented the ban by paying creators to promote their causes. “If TikTok Cracks Down on Paid Election Posts. TikTok is clamping down on influencers posting paid-for political messages ahead of the US midterms. This Week on VideoWeek.

Media 52

Media Ad Tech Agency eCommerce 52

SODP

FEBRUARY 12, 2020

billion on programmatic marketing in 2019 alone. billion was spent on nonprogrammatic digital display ads. . of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. The ad space gets put up for auction.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

OCTOBER 14, 2022

Publisher Advertiser Identity Reconciliation (PAIR) is aimed at brands and publishers seeking privacy-first solutions as third-party cookies are deprecated on Chrome. The account was last put under review in 2019, when Mediacom successfully retained the business. Direct Line Group Reviews Media Account. Stagwell Buys Maru Group.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking. Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

AUGUST 18, 2023

. “As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” “Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age.

Ad Tech 52

Ad Tech Audience Agency Media 52