Remove 2019 Remove Ad Exchange Remove Fill rate
article thumbnail

Best Video Monetization Tips for Publishers

Automatad Inc.

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

article thumbnail

How to Choose the Best App Monetization Platform for In-App Advertising

InMobi

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. 11) What Auction Mechanics Do They Use?