2019 Ad Exchange GDPR 
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
Smart-Hub
JANUARY 2, 2024
After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
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Clearcode
OCTOBER 21, 2024
This is how the cookie-syncing process works: A user visits a website that has a space to display an ad. The advertiser’s platform, a DSP, receives the request to serve an ad to the user. The ad exchange redirects (http redirect) the ad request to the pixel URL on the DMP’s side, passing the user ID in the URL parameter.
Automatad Inc.
FEBRUARY 22, 2022
Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?
Clearcode
OCTOBER 21, 2024
When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.
Automatad Inc.
APRIL 6, 2022
This presumably avoids legal complications under specific privacy regulations such as the GDPR. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . The Current State of Ad Measurement. AdTech Trends.
VideoWeek
OCTOBER 13, 2023
Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. percent organic growth in Q3.
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