Smarty Ads

JULY 5, 2021

Header-bidding is an AdTech solution for publishers that allows running parallel auctions, in which multiple ad exchanges and networks bid on the same impression simultaneously. However, to use this technology, media owners have to deploy header-bidding wrapper.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. But, expect all that to change in 2019. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization.

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InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? So did our prediction come true?

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InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. 15) Do They Offer In-App Header Bidding?

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Automatad Inc.

OCTOBER 27, 2023

It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. You can ask them to implement video header bidding for you.

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Monetize More

JULY 18, 2022

Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023.

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Automatad Inc.

APRIL 6, 2022

Secondly, ad-funded publishers can start making money in non-core markets with this SaaS product. . The Ozone Project’s technology comprises a permission-based identifier dubbed The Ozone ID, which has recorded an increased addressability of 85% currently, from 52% in 2019. It makes bidding easier for buyers. AdTech Trends.

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