2019 Ad Inventory Cookies 
Digiday
MARCH 6, 2023
of digital advertisers’ allotments in 2023, almost double the share spent in 2019. Success stories abound: Retail ads have grown to account for 5% of Amazon’s total revenue , Walmart’s digital ad business grew by 30% in the last quarter of 2022 and Lowe’s sales increased by 15.1% in the last six months.
Martech
FEBRUARY 7, 2024
The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). State of Texas.).
InMobi
NOVEMBER 27, 2018
Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”
Basis
DECEMBER 22, 2022
We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Privacy regulations are tightening, third-party cookies are (eventually?) Law and Order: BTU (Big Tech Unit).
Basis
SEPTEMBER 13, 2022
In open auction transactions, anyone can buy or sell ad inventory without either side knowing who’s on the other end. Programmatic podcast advertising enjoyed over 100% growth for three years running from 2019 through 2021 (no prizes for guessing the cause there!). The reasons behind this trend?
Basis
MARCH 22, 2023
It will likely depend on how inventory availability in programmatic (guaranteed, private marketplace or open bidding) affects tactical decisions. Section 1: Political Marketers Love Video Share allocation largely stayed the same from 2020 to 2022; video is still the dominant majority of political digital ad investment.
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