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It reveals the cost of acquiring a customer through an ad. Fillrate: Another metric to consider is fillrate. The fillrate measures the percentage of ad requests successfully filled with ads. Viewability Viewability is all about ensuring your ads are seen by your audience.
Lower fillrate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fillrate due to the lower demand than banner and display ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.
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