2019 Ad Inventory Header Bidding 
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
Automatad Inc.
OCTOBER 27, 2023
It has become a few-millisecond process and occurs in real-time to get high demand for ad slots. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. You can ask them to implement video header bidding for you.
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Automatad Inc.
OCTOBER 26, 2023
Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. A high CTR is the ultimate sign that your ads are resonating with your audience.
Automatad Inc.
NOVEMBER 20, 2023
When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.
Automatad Inc.
FEBRUARY 22, 2022
With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .
Digiday
JUNE 8, 2022
Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. About Epsilon. Epsilon is a global data tech platform owned by Publicis Groupe. How does it work? About Prebid.
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