2019 Ad Inventory Viewability 
Martech
MAY 18, 2022
The Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) define a video ad as viewable when at least 50% of an ad is in view for a minimum of one second (for display ads) or two seconds (for video ads). Snapchat’s video ads play full-screen, typically with the sound on.
InMobi
NOVEMBER 27, 2018
Publishers have responded to this move, more than doubling video ad inventory from 2017 to 2018. On the InMobi Exchange alone, we saw a 400 percent increase in video ad inventory in Q1 2018 vs. Q1 2017. It’s an exciting time for the ecosystem as far as mobile video ads are concerned.”
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InMobi
MAY 21, 2019
By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?
InMobi
JANUARY 26, 2017
Video ad formats such as vertical, 360 degree and virtual reality (VR) videos are the next frontier and will bring an immersive and interactive experience to users on the go. With economic uncertainty looming and with recent ad blocking apps, marketers are looking to maximise every opportunity to engage with customers.
InMobi
SEPTEMBER 11, 2019
DSPs also often centralize ad bidding and reporting in one interface. For example, ad exchanges like DoubleClick by Google and OpenX are both marketplaces for advertisers to bid and auction for available ad inventory from publishers.
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
Automatad Inc.
OCTOBER 26, 2023
A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second.
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