Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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Paleo AdTech

DECEMBER 10, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi

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Paleo AdTech

MAY 9, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi

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VideoWeek

AUGUST 3, 2022

Since NBCU’s sister company Sky announced back in 2019 that it would bring CFlight to the UK, ITV and Channel 4 both signed up to help develop the product, meaning their linear channels and apps are measurable through CFlight. But it certainly has been gaining traction.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Deep dives into the IDs.

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VideoWeek

OCTOBER 7, 2022

Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. “It hasn’t gained the traction with users that we expected,” Google said of the cloud gaming service that apparently launched in November 2019. The Week in TV.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. Direct quote.

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VideoWeek

MARCH 10, 2023

This has been a bit of a grey area in digital advertising, with some publishers and ad tech companies collecting data on the basis of legitimate interest (despite several Data Protection Authorities stating that this isn’t valid). He succeeds Philippe Denery, and will join the TF1 Group’s Executive Committee.

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VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

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Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. “I’d never say never,” Brian admits, “but I like running a tech company.” Photo by Rich Polk/Getty Images for Xandr).

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Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. “I’d never say never,” Brian admits, “but I like running a tech company.” TimeWarner was renamed WarnerMedia. 23, 2016.]

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VideoWeek

APRIL 11, 2025

Yahoo has been reducing its ad tech business since its acquisition by Apollo Global in 2021, and shuttered its sell-side platform in 2023, weeks after the company signed a long-term partnership with Taboola to provide native advertising across Yahoos digital properties.

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