VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Monetize More

JUNE 28, 2022

Full-screen pop-up ads that last a few seconds or play a video are also employed. Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. The revenue calculation is just the number of views multiplied by the CPM and divided by 1,000.

CPM 52

CPM Impressions CPC CPA 52

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

SEPTEMBER 23, 2022

Now advertisers can run this in their buying process to measure and offset their carbon emissions and invest a small amount back into carbon capture projects, Maguire explained, and about 1 million ad impressions is equivalent to 1 metric ton of carbon dioxide. Direct quote.

Agency 65

Agency Media Click Through Rate Retail 65