InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. But, expect all that to change in 2019. In the new year, likely the entire mobile ad tech space will embrace this form of app monetization.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? 15) Do They Offer In-App Header Bidding? Or do they provide hybrid options?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. How often do they win auctions in your ad server?

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Automatad Inc.

OCTOBER 26, 2023

Within content: Seamlessly integrate ads within your content, making them feel like a natural part of the user experience. Responsive design: Ensure your website and ad formats adapt to various devices and screen sizes for a consistent user experience. There are two types: server-side and client-side.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

SEPTEMBER 17, 2024

9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Google runs the ad exchange connecting the two. Google’s defense: Disputed the definition of open-web display ads. Day 1: Accusations and badgering of witnesses (Sept.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110