InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Then in 2019 it bought RhythmOne for $176 million, adding SSP and exchange components to its business.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69