Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. In recent years, there has been an influx of innovation in the OTT/streaming space. Taking Campaign Measurement to the Next Level.

Conversion 52

Conversion Impressions Ad Space ROI 52

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. Ad inventory: You should select the ideal ad space of your inventory for preferred deals.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Brid.tv

JANUARY 2, 2023

Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 Average prices of common mobile ad formats by operating system in the US What Lies in the Future of In-App Advertising? For reference, in 2019, the average user spent around 2 hours and 40 minutes every day on mobile apps. iOS $12.5

Advertising 52

Advertising Banner Conversion Rate Video Ads 52

Digiday

SEPTEMBER 13, 2022

That momentum hasn’t slowed as OOH ad revenue reached $2.62 billion in 2019, according to a new ad revenue report from the Out of Home Advertising Association of America (OAAA). This year, about 20% of client ad spend was dedicated to OOH. billion earlier this year, nearing the record-breaking revenues of $2.69

Marketing 69

Marketing Advertising Retargeting Fashion 69

Digital Remedy

JUNE 29, 2022

Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Migration to Google Cloud Platform. Data processing has increased more than 10 times in the last 12 months with no real blockers.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Why Programmatic Is the Future of Targeted Advertising.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. The death of the third-party cookie.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digital Remedy

JANUARY 31, 2022

Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. Measuring the Effectiveness of Digital Audio Ads. Digital audio ads offer the access, agility, flexibility, and precision that advertisers are increasingly seeking in today’s competitive and complex ad space.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

NOVEMBER 11, 2019

How much ad space inventory to buy. The duration of ad campaign. 84 Influencer Marketing Statistics for 2019 [Infographic]. Dive Deeper: 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Advertising is a major cost for digital marketers. The timing of advertisement. 11) Website SEO at Scale.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

SEPTEMBER 23, 2019

In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. million by 2020: Here are some great ways to monetize your podcast: 1) Sell Ad Space to Sponsors. Podcasts are growing in popularity. Wondering how to start your own podcast show ?

Pop-Up 100

Pop-Up Banner Audience Ad Space 100

NewProgrammatic

FEBRUARY 24, 2022

In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Private deals and buying directly from a publisher is a strategy that allows for complete control over the ad space and its context.

Advertising 52

Advertising Cookies Marketing Video Ads 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

NewProgrammatic

MAY 10, 2022

This is almost a quadruple what was seen before the Covid-19 pandemic , as in 2019 there were “only” 11.6 As we already signalized in the AOV section, marketers should consider buying BNPL ad space, as it reaches the audience that comes from GEOs (countries and regions) considered by the industry as Tier 1. Top-performing GEOs.

Marketing 52

Marketing Impressions Audience Advertising 52

NewProgrammatic

MARCH 29, 2022

The digital ad spend for video formats has also been rising, and as Statista predicts, in 2022, it will reach $43 billion. It is almost double of video programmatic ad spend from 2019, which was $24.5 Intent-based ads. Mobile importance. The researchers expect both of those values to rise in the following years.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Automatad Inc.

OCTOBER 26, 2023

The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. Viewability Viewability is all about ensuring your ads are seen by your audience. billion dollars on video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Smart-Hub

JANUARY 2, 2024

Launching your ad exchange is a decisive step towards building a highly optimized advertising business. SmartHub white-label ad exchange can become a core tool for selling ad space on your website and providing referral ad services.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Karola Karlson

JANUARY 6, 2021

The Economist’s Instagram ad example showcases their magazine covers, letting the viewer immediately know what the product is. But instead of just showing the image, they have used ½ of the ad space to include a headline and a pricing point, making the ad more informative. 25 Facebook Ad Design Hacks for Major Success.

eCommerce 52

eCommerce Click Through Rate Advertising Audience 52

VideoWeek

OCTOBER 11, 2024

The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Channel 4 to Introduce Street-Level Targeting Channel 4 is planning street-level targeting for personalised ads on its streaming service, as part of plans to boost revenues by up to £10 million.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

JULY 28, 2022

77% of surveyed publishers said they use VR to create entertaining experiences, and 46% use it as a new revenue stream, in addition to the more traditional ones like selling ad space and tickets for events. USA Today’s and Yahoo News’ apps hosted the experience.

Entertainment 90

Entertainment Media Marketing Education 90

VideoWeek

JULY 1, 2022

The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. Deliveroo is expanding its advertising offering on the website and app, the company has announced. Diverse Audiences Driving OTT Growth.

eCommerce 52

eCommerce Cookies GDPR Agency 52

VideoWeek

SEPTEMBER 29, 2023

Digital ad revenues were particularly strong, and nearly tripled in the UK over three years from £20 million in 2019 to £58 million last year. In the UK specifically, revenues were up 14 percent year-on-year. The Daily Mail & General Trust and National World are also expected to make a bid for the media group.

Media 52

Media Non-Profit Advertising Ad Tech 52

SODP

FEBRUARY 12, 2020

billion on programmatic marketing in 2019 alone. billion was spent on nonprogrammatic digital display ads. . of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. The ad space gets put up for auction.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Ad Beat

SEPTEMBER 4, 2019

Considering that video content will command 80% of all web traffic in 2019 , Vimeo, despite being a smaller, more niche platform, caters to the unique needs of creators (including brands). Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40