Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. Also, after delivering ads, be highly transparent to the buyers.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Smart-Hub

JANUARY 2, 2024

CPM: Cost Per Mille This is one of the leading payment types for programmatic, where the advertiser pays for each thousand ad impressions, depending on the resource traffic. Calculation example: (cost of placement / website traffic) * 1000 = CPM. CPM example = ($150 / 50 000) * 1000 = $3.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Cost-efficiency. Why Programmatic Is the Future of Targeted Advertising.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Digiday

SEPTEMBER 13, 2022

That momentum hasn’t slowed as OOH ad revenue reached $2.62 billion in 2019, according to a new ad revenue report from the Out of Home Advertising Association of America (OAAA). This year, about 20% of client ad spend was dedicated to OOH. billion earlier this year, nearing the record-breaking revenues of $2.69

Marketing 69

Marketing Advertising Retargeting Fashion 69

Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. The death of the third-party cookie.

First-Party Cookies 122

First-Party Cookies Cookies Impressions Ad Exchange 122