Clearcode

NOVEMBER 22, 2022

According to comments from AT&T executives, the telco gave up on its plans to become a dominant player in the digital advertising industry. SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. Why Did SingTel Sell Amobee?

Communications 94

Communications Ad Space Search Advertising Media 94

NewProgrammatic

MARCH 29, 2022

For advertisers, it means that they could narrow their targeting even more and contextually try to interest a specified type of viewer. Search advertising possibilities. The digital ad spend for video formats has also been rising, and as Statista predicts, in 2022, it will reach $43 billion. Intent-based ads.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

AUGUST 3, 2023

1) Increased Spending In 2022, display ad spending reached 63.5 billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. 12) 5G Technology In 2019, global operators launched 5G technology.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52