2019, Ad Space and Video Ads

A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads

Video Ads Header Bidding Fill rate Click Through Rate

The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads

Video Ads Ad Tech Retail GDPR

The Ultimate Guide to Programmatic Advertising for Brands in 2021

Single Grain

JULY 20, 2021

SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Book My Free Marketing Consultation . Wait, Didn’t the Lockdown Kill Advertising? Not at all.

Advertising

Advertising Demand Side Platform Impressions Retargeting

13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising

Display Advertising Advertising Machine Learning Video Ads

4 Examples of Programmatic Advertising Done Right In Apps

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising

Advertising Header Bidding Demand Side Platform Display Advertising

What trends to follow in programmatic advertising in 2022?NEW

NewProgrammatic

MARCH 29, 2022

The video ads sector is keeping its trajectory. Video formats are something that advertising brands embraced a few years ago when text-based formats had to give the floor to newer solutions. The digital ad spend for video formats has also been rising, and as Statista predicts, in 2022, it will reach $43 billion.

Advertising

Advertising Audience Cookies Brand Awareness

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

VideoWeek

SEPTEMBER 29, 2023

Roku Brings Video Ads to Spotify CTV App Spotify and Roku have announced the introduction of video ads to the Spotify app on the Roku platform. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering.

Media

Media Non-Profit Advertising Ad Tech

In-App vs. Mobile Web Advertising: Which One Is Better for Publishers

Brid.tv

JANUARY 2, 2023

For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13. Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2 Ad Format Rewarded Video Ads Interstitial Ads Banner Ads Android $13 $10.2

Advertising

Advertising Banner Conversion Rate Video Ads

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

Digiday

SEPTEMBER 13, 2022

That momentum hasn’t slowed as OOH ad revenue reached $2.62 billion in 2019, according to a new ad revenue report from the Out of Home Advertising Association of America (OAAA). This year, about 20% of client ad spend was dedicated to OOH. billion earlier this year, nearing the record-breaking revenues of $2.69

Marketing

Marketing Advertising Retargeting Fashion

The Future of Advertising – The biggest changes coming to online marketing in 2022NEW

NewProgrammatic

FEBRUARY 24, 2022

In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” . Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents. Mobile takes over the advertising industry.

Advertising

Advertising Cookies Marketing Video Ads

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising

Advertising Marketing Banner Pop-Up

A quick guide to in-game advertising, the next game changer for marketers

illumin

DECEMBER 14, 2023

In-game advertising defined In-game advertising (IGA), as the name suggests, involves the use of ads or the promotion of brands at any point of a game (this can be pre-, mid-, or post-game). In other words, it is a type of digital advertising that displays image, video, or audio ads inside video games themselves.

Advertising

Advertising Marketing Banner Pop-Up

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

SEPTEMBER 4, 2019

The company also acquired VHX, Livestream, and Magisto in recent years to take their subscription-driven, high-definition, video creation platform to the next level. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Publishers.

Advertising

Advertising Video Ads Pop-Up Ad network

What You Need To Know About Programmatic Advertising

SODP

FEBRUARY 12, 2020

billion on programmatic marketing in 2019 alone. billion was spent on nonprogrammatic digital display ads. . of all US ad spending was done digitally in 2019. Companies are investing lots of money in digital ads, and this creates a highly competitive environment. The ad space gets put up for auction.

Advertising

Advertising Impressions Ad Exchange Pop-Up

AdTech Trends

A Guide on Video Ad Monetization to Increase Ad Revenue

The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business

Trending Sources

The Ultimate Guide to Programmatic Advertising for Brands in 2021

13 Display Advertising Trends You Can’t Ignore in 2024

4 Examples of Programmatic Advertising Done Right In Apps

What trends to follow in programmatic advertising in 2022?NEW

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

In-App vs. Mobile Web Advertising: Which One Is Better for Publishers

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

The Future of Advertising – The biggest changes coming to online marketing in 2022NEW

A quick guide to in-game advertising, the next game changer for marketers

A quick guide to in-game advertising, the next game changer for marketers

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

What You Need To Know About Programmatic Advertising

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