2019 Ad Targeting Ad Tech 
Digiday
JANUARY 22, 2023
Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.
Digiday
JANUARY 10, 2023
It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.
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TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.
Digiday
NOVEMBER 20, 2022
30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies. Is this just for ad targeting? Originally published on Aug. Not at all.
Digiday
JUNE 9, 2022
AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The ad tech vendor was unlike any other ad tech vendor around. Cut to the 2019 upfront season and both WarnerMedia and Xandr are unified during presentations, discussions and negotiations. It’s official.
Digiday
JULY 28, 2022
. “I also highly doubt that this is the last deadline pushback we see,” he claimed in a written statement, adding that while “many may sigh” at the latest announcement, much progress has been made since the prospect of sunsetting cookies was first mooted in 2019.
Single Grain
DECEMBER 27, 2019
BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” Wrapping Up.
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