TechCrunch Ads

JUNE 29, 2022

The tech giant profiles account holders for ad targeting purposes — apparently relying on user consent as its legal basis. Such as a major complaint about its adtech which it began investigating in May 2019 — and is now being sued over for inaction. Strategic complaint.

GDPR 96

GDPR Cookies Banner Ad Targeting 96

Basis

MARCH 22, 2023

And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. The development to watch in 2024 is Twitter, which will allow political ads for the first time since 2019.

Advertising 95

Advertising Impressions CPM Cookies 95

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. The login-based ID solution.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Adtelligent

DECEMBER 26, 2023

Google and Apple’s decision to drop third-party cookies altogether sent shockwaves through the advertising industry. According to recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Digiday

JANUARY 10, 2023

We’re already performing better than a lot of the other ad targeting systems out there. So much so that the last time we had to raise capital was in 2019 when we brought in $50 million to the business. Finally, there’s a cross campaign performance analyst part of the plan, which we’ll launch early in 2023.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Single Grain

JULY 25, 2019

DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads). This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

VideoWeek

JANUARY 26, 2024

The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019. Nordic Telco Telia in Talks to Sell TV Business Nordic telco Telia is in talks to sell its TV division TV4, Affärsvärlden reported on Tuesday.

Media 52

Media Agency Entertainment Cookies 52

Single Grain

SEPTEMBER 5, 2019

DMPs focus on anonymous data, such as devices, cookies and IP addresses. While CDPs are concerned with marketing, DMP data is mostly used in advertising (such as finding better ways to target ads). This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 56

Cookies Ad Tech Ad Targeting Media 56

VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

AUGUST 18, 2023

. “As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider.

Ad Tech 52

Ad Tech Audience Agency Media 52