Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Majority share for mobile ads served via programmatic is steady.

Advertising 95

Advertising Impressions CPM Cookies 95

Adtelligent

JULY 19, 2022

In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

Ad Tech 52

Ad Tech Audience Agency Media 52