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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Search Map listing ads. Social advertising.

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The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

VideoWeek

X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. Digital ad revenues were particularly strong, and nearly tripled in the UK over three years from £20 million in 2019 to £58 million last year.

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The WIR: Sunak Blocks Telegraph Sale, Thomas Rabe Announces RTL Exit, and BBC Goes FAST in America

VideoWeek

Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019. Adalytics’ study found that most Fortune 500 brands, as well as multinational non-profits and government bodies, are still running on MFA. . “I can only imagine taking on one or two entrepreneurial roles, but more as a supporter and advisor,” he said.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. Amazon Freevee remains an important streaming offering providing both Prime and non-Prime customers thousands of hit movies, shows, and Originals, all for free.”

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The Problems With Behavioral Targeting

Brid.tv

On the other hand, behavioral targeting was also meant to improve the user experience overall, with consumers generally finding relevant advertisements less intrusive and annoying than non-targeted ones. So what are the problems with behavioral targeting , exactly?

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Report spotlights vast scale of adtech’s ‘biggest data breach’

TechCrunch Ads

Highly sensitive personal data on web users is, meanwhile, routinely sucked up and shared for ad targeting purposes, as previous ICCL reports have detailed in hair-raising detail. “RTB is the biggest data breach ever recorded,” argues the ICCL. and 197 billion times in Europe every day.”

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First-Party Data: Practical Monetization Guide for Publishers

Adtelligent

According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop. It allows companies to gain some audience insights and mutually profit. In 2019 advertisers spent $19.2 Availability.

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