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Beyond the Bus Stop: Decoding the Future of DOOH Ads

Ad Monsters

He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. While Quan Media Group offers media plans, audience profiling, programmatic ad targeting, and measurement reports, Rappaport rejects the “agency” label.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Speaking of Google , “companies with massive reach and powerful ad-targeting platforms like Facebook, Google, LinkedIn or Twitter begin seriously entering the audio space.” Click To Tweet.

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 The shares and likes you get on your Facebook ads and posts are nothing but a form of social proof. Then select this post every time you’re setting up a new ad campaign. 6 Facebook Ad Hacks Crushing It in 2019.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

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Future of TV Briefing: Streaming ad sellers need supplementary inventory sources

Digiday

Discovery, YouTube and Netflix are weighing free, ad-supported streaming TV entries. And the same situation may be bubbling up in streaming’s ad market. So it’s not like size necessarily matters any more at the moment to streaming ad buyers than it did a year ago. Meanwhile, Warner Bros.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV lets you target users of a particular demographic or in a specific location. streaming TV ads) in 2019, which has continued to grow sharply. Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” What Is Generation Stream?

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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. What is ConnectID?