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What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

Single Grain

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. Dive Deeper: . Click To Tweet.

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Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. None of these proposals use third-party cookies.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 6 Facebook Ad Hacks Crushing It Today.

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7 Easy Ways to Optimize Your Facebook Ads

Single Grain

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Then select this post every time you’re setting up a new ad campaign. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019.

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Why we care about adtech: The complete guide

Martech

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

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TEST: What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

Single Grain

This is because audiences and ad targeting are ever-changing, which means that data can quickly become outdated. Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. Dive Deeper: . Click To Tweet.

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11 Ways to Improve Your Facebook Ads Relevance Score

Single Grain

2) Target Deeper. Be more specific in who your ads target. Ensuring that each ad is laser-targeted toward a small sub-group of people is the most straightforward way to increase the relevance of your ads : Facebook’s ad targeting options are substantial. 6 Facebook Ad Hacks Crushing It in 2019.