Admixer

SEPTEMBER 20, 2019

The event gathered more than 1000 exhibitors and 40K+ visitors from ad tech and marketing industry. The post DMEXCO 2019: Ad Tech Takeaways by Admixer appeared first on Admixer.Blog. Admixer Technologies joined DMEX?O

Ad Tech 52

Ad Tech MarTech Marketing 52

Ad Tech Daily

FEBRUARY 18, 2025

Founded in 2019, Multilocal has dedicated the past five years to […] The post Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation appeared first on Ad Tech Daily.

Ad Tech 59

Ad Tech Audience Advertising Media 59

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

illumin

JANUARY 16, 2025

The platform was born out of dissatisfaction with modern social media in 2019 and is growing due to increased scrutiny of Xs political alignments. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Advertising 105

Advertising Ad Tech Media Agency 105

Digiday

DECEMBER 3, 2023

The 2019 series “ Valley of the Boom ” portrays the heady days of the mid-to-late 1990s, an era that bore witness to the creation of “the internet economy” as technologies such as ISPs (like AOL) or web browsers (Mosaic, Internet Explorer by Microsoft and sworn foe Netscape) took the world by storm.

Ad Tech 97

Ad Tech Media Marketing 97

Martech

AUGUST 9, 2024

Austin has also claimed the title of the fastest-growing city for top tech talent by percentage. Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%.

Marketing 112

Marketing Audience MarTech Ad Tech 112

AdExchanger

SEPTEMBER 13, 2024

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019.

Ad Tech 119

Ad Tech 119

Ad Monsters

FEBRUARY 1, 2023

” In 2019, security professionals discovered that TheMoon botnet, long known for its DDoS attacks, had switched tactics and targeted YouTube in an ad fraud scheme. That same year, DoubleVerify identified (and stopped) OctoBot , an ad fraud scheme that bilked CTV advertisers out of millions of dollars each month.

Ad Tech 98

Ad Tech Pop-Up CPC Retail 98

AdExchanger

AUGUST 17, 2022

For instance, the top 100 companies on the list once included numerous strong ad tech contenders. In 2019, publisher ad tech company. The 2022 Inc. Continue reading » The post Just Say No To Calling Yourself Crypto And Other Lessons From The Inc. 5000 List appeared first on AdExchanger.

Ad Tech 110

Ad Tech Marketing Retail Media 110

AdExchanger

JUNE 17, 2022

Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted.

Ad Tech 111

Ad Tech Marketing 111

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 68

Ad Tech Finance Cookies Impressions 68

AdPushup

OCTOBER 1, 2022

Customer data platforms (CDP) are a relatively new technology in the ad tech industry. According to the Customer Data Platform Institute, the CDP industry revenue for 2019 was expected to exceed $1 billion. They will now play an important role in helping publishers gain more insights about their consumers.

Ad Tech 98

Ad Tech Ad Ops 98

VideoWeek

JUNE 8, 2022

The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. The new name reflects a shift in positioning for the company, away from being primarily a sell-side business, toward being an end-to-end ad tech business.

Demand Side Platform 122

Demand Side Platform Ad Server Ad Tech Advertising 122

InMobi

JANUARY 7, 2019

In 2019, what will be the biggest data driven marketing trends? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve in 2019. Interested in learning more about the biggest trends in ad tech and martech in 2019? Here are our top five predicted trends for the new year.

Marketing 52

Marketing Machine Learning Conversion Rate Conversion 52

InMobi

DECEMBER 7, 2018

In 2019, we expect brands and their advertising partners to focus more on accountability and digital advertising transparency. Note: This is the first in our series on top trends for 2019. That will end in 2019. Additionally, supply chain partnerships will continue to push these initiatives forward.

Advertising 52

Advertising GDPR Ad Tech Media 52

InMobi

DECEMBER 20, 2018

While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019. Either way, let us know your thoughts on social media!

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. In 2019 the pair launched d-force, a joint venture (JV) for pooling their addressable TV and digital video inventory on ProSieben’s demand-side platform (DSP). RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

The Ad Tech Blog

JANUARY 9, 2021

Between 2019 and the covid-19 year, I’ve worked with one of the top construction industry leaders. appeared first on The Ad Tech Blog. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth. It is an anti-story to sell the Agile methodology.

Manufacturing 130

Manufacturing Ad Tech Communications 130

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. By the time Noble left Uproxx for Hulu in 2018, he was in charge of overseeing revenue management, including pricing, planning, ad operations and product.

Ad Ops 64

Ad Ops Ad Server Audience Education 64

InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Note: This is the sixth and final post in our series on top trends for 2019. But, come 2019, expect that all to change. InMobi is at the forefront of innovation in this space.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

VideoWeek

APRIL 9, 2025

And in 2019 the business built its own ad tech solution, Mantis, helping to diversify its own revenues while driving monetisation for other publishers. Which ad tech vendors are delivering the most value to your business? We’ve got our own ad tech business, Mantis, so that is adding value to us as a business.

Cookies 52

Cookies Ad Tech Audience Banner 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. CCPA Compliance and Ad Tech Companies Who must comply with CCPA?

Ad Tech 52

Ad Tech GDPR Electronics Audience 52

More About Advertising

JANUARY 1, 2019

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other media (or ‘platforms’) getting a break.

Media 53

Media Advertising Ad Tech Finance 53

illumin

JANUARY 9, 2025

In 2019, the New York Times published an article titled Smash the Wellness Industry: Why are so many smart women falling for its harmful, pseudoscientific claims? To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Ad Tech 59

Ad Tech Advertising Marketing 59

Single Grain

MARCH 16, 2020

The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. million apps in Q1, 2019: the, biggest Google Play, has 2.1 Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Monsters

NOVEMBER 30, 2023

These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

VideoWeek

JUNE 12, 2023

Tremor International this morning announced it is rebranding as Nexxen, bringing its portfolio of ad tech businesses including Unruly, Amobee, Tremor Video and Spearad under one brand in the process. Then in 2019 it bought RhythmOne for $176 million, adding SSP and exchange components to its business.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Digiday

FEBRUARY 9, 2023

Big Village Media, formerly known as Engine Group, and its ad tech entity EMX Digital have filed for bankruptcy protection, a development that will have creditors pondering if they’ll ever receive payment. Chapter 11 papers filed in a District of Delaware Court this week (Feb.

Media 68

Media Ad Tech Affiliates Marketing 68

Ad Monsters

MAY 14, 2024

An Asian American friend working at an ad agency introduced him to the industry, and they told him the sector offered tremendous potential for growth and learning. Acting on his friend’s advice, Lee landed a job at one of the largest ad agencies in the world, officially launching his career in the digital ad-tech space.

Ad Tech 105

Ad Tech Audience Agency Advertising 105

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Apple and Firefox removed third-party tracking in 2019, and since then, half of the internet has operated in cookieless environments. Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. .

Cookies 97

Cookies CPM Food Ad Tech 97

Ad Monsters

NOVEMBER 25, 2022

In fact, that business strategy was so successful that in 2019, Alan Jopa, CEO of Unilever, declared that “brands without purpose have no long-term future.” . Purpose-Driven Strategies in Ad Tech. There are companies in ad tech who are capitalizing on this message: . Sellers.guide and Sustainable Stream.

Ad Tech 97

Ad Tech Education Audience Advertising 97

VideoWeek

APRIL 3, 2025

Just a few weeks ago, French group Publicis acquired data and identity business Lotame, following its 2019 acquisition of Epsilon. An identity solution for a post-identity world The acquisition comes at a time when agency groups are spending heavily to grow their in-house data capabilities.

Machine Learning 52

Machine Learning Agency Media Audience 52

Digiday

JUNE 21, 2022

The situation has only gotten worse since the last fully in-person Cannes Lions International Festival of Creativity in 2019. Platforms have sucked so much money out of the market that five of the world’s largest own around 60% of all global ad spend. That’s meant ad tech vendors have had to change tact. .

Ad Tech 76

Ad Tech Audience Conversion Marketing 76

More About Advertising

FEBRUARY 26, 2020

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 The last quarter of 2019 was also the most successful, with a 23 per cent increase on Q3 2019 and 15 per cent increase compared. per cent from 2018 at £1.3

Ad Tech 69

Ad Tech Finance Media Agency 69