Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

Ad Tech 69

Ad Tech Finance Ad Targeting Advertising 69

Ad Monsters

NOVEMBER 30, 2023

These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Ad Monsters

JUNE 10, 2022

“In 2019, consumer expenditures by Black households totaled approximately $835 billion, and combined spending by all Black households has increased 5% annually over the past two decades,” according to Forbes. . . Pubs should seek to create programs that are compelling, integrated across platforms and that can scale.

Media 98

Media Audience Ad Tech Cookies 98

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. The cookie is the best-known method for identifying and tracking people online. For years, device fingerprinting has gone somewhat under the radar as a more surreptitious alternative to the cookie.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. million apps in Q1, 2019: the, biggest Google Play, has 2.1

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. In January 2020, when Google initially said it would phase out third-party cookies, it said it expected to make a move in 2022. Paul Bannister, CSO, Cafe Media.

Cookies 56

Cookies Ad Tech Ad Targeting Media 56

Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. Attribution, ease of use, partnerships, and better signals.

Ad Tech 72

Ad Tech Demand Side Platform Ad Server Food 72

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

JUNE 9, 2022

Last year saw a gold rush of public listings in the ad tech and martech sectors, with companies in the space eager to take advantage of a hot stock market fueled by the Wall Street perception that tech is bankable.

Ad Tech 69

Ad Tech Cookies MarTech ROI 69

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. And why would it? Pubs are taking the revenue back.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Ad Monsters

OCTOBER 30, 2024

If you want to keep your revenue streams flowing, it’s time to rethink your ad strategy—and that all starts with focusing on your user experience. The Crumbling ‘Ads for Content’ Value Exchange In 2019, 44% of users were okay with ads in exchange for free content.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. WPP used to completely own Kantar, but sold a 60 percent stake to Bain back in 2019.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%

Media 52

Media Geo targeting Display Advertising Audience 52

VideoWeek

FEBRUARY 9, 2024

RTL Radio Deutschland Taps Smartclip for Programmatic Ads RTL Radio Deutschland has announced a new collaboration with smartclip, RTL’s ad tech unit. The partnership will see all RTL Radio group stations in Germany using smartclip‘s smartx platform to distribute digital ads. Read more on VideoWeek.

Cookies 98

Cookies Media Agency Audience 98

Digiday

SEPTEMBER 22, 2022

But I’ll go to a bank or a tech company, and I know they’re going to make me cry during the week and work on the weekends, but now’s the time to make money.”. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. It just doesn’t translate.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Paleo AdTech

FEBRUARY 7, 2023

The latter was acquired by Cisco in 2019. Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. And like most – all? The cost was high (eventually, Acxiom got LiveRamp).

Cookies 56

Cookies Audience Data Management Platform Banner 56

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. The company faces multiple antitrust cases in the US and Europe, some of which focus specifically on its ad tech products and positioning. Read more on VideoWeek.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

Ad Monsters

JANUARY 24, 2023

According to a 2019 US ad blocking report published by eyeo, Blockthrough’s parent company, 71% of surveyed users understand that publishers rely on advertising to keep their content free. Does it reflect their feelings about the typical ad tech user experience? What does this trend mean for adblock users?

Conversion 75

Conversion Audience Ad Tech Advertising 75

Paleo AdTech

DECEMBER 10, 2023

The latter was acquired by Cisco in 2019. Without cookies in apps, identifying users wasn’t easy; and ultimately, BlueKai adopted a probabilistic model incorporating IP address, location, OS and other signals, which was not as accurate as its browser product. And like most – all? The cost was high (eventually, Acxiom got LiveRamp).

Cookies 52

Cookies Audience Data Management Platform Banner 52

VideoWeek

JANUARY 18, 2024

It also acquired Data Plus Math, a media measurement firm, for $150 million in 2019. The Nasdaq-listed company has a market capitalisation of approximately $1.6

Cookies 59

Cookies Media Marketing Advertising 59

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. Google released GA4 in its beta version in 2019, so it's been around for a while. GA4 doesn't rely on third-party cookies. Direct Integration into Google Ads Arrives at Last.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

Retail 97

Retail Agency Media Ad Tech 97

Digiday

JANUARY 1, 2023

Meantime, agencies are encouraging clients to find new ways to generate more privacy-compliant first-party data as historical forms of identifiable information (ie cookies) fade. Ad-tech and mar-tech firms keep coming up with newer platforms and SaaS products to make the process easier.

Media 72

Media Agency Retail Machine Learning 72

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. At the same time, thanks to targeting, the ad serving on them is individualized for every new user. The SSP sends the request to DSPs about the available ad slot, along with the user data. Step 2: The received data is sent to the SSP.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media 52

Media Cookies Entertainment Agency 52

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. In addition, Google announced that it would officially phase out support for third-party cookies in Chrome by 2023.

Banner 52

Banner Viewability Cookies Click Through Rate 52

NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. Mobile importance.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Digiday

APRIL 30, 2023

In 2019 (i.e. before Covid), Google’s ads revenue worldwide grew 15.4% Last week, Amazon’s DSP chief Neal Richter spoke with Digiday how such machine learning investments were key to its strategy to better attract advertisers’ budgets after the decline of third-party cookies. “We ” The numbers back up this view.

Machine Learning 71

Machine Learning Click Through Rate Advertising Media 71

Automatad Inc.

FEBRUARY 22, 2022

Furthermore, consumers seem to have not perceived any tangible advantages apart from being asked to consent to the usage of browser cookies on all EU sites these days. In environments that accepted third-party cookies, NewsPassID showed 45% better results. Meta and Mozilla’s Ad Tech Proposal. Related Read: What is GDPR?

GDPR 52

GDPR Cookies Header Bidding Impressions 52

VideoWeek

AUGUST 18, 2023

. “As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. According to Reuters , TikTok banned paid political ads in 2019 but campaigners have circumvented the ban by paying creators to promote their causes. “If

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. Ecommerce is likely to be a growth area for luxury brands’ ad spend, as is connected TV, according to GroupM.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52