VideoWeek

JUNE 7, 2022

For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement. Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019. But (the company) Adelaide’s philosophy seems to be that a rising tide lifts all boats.

CPM 64

CPM Viewability Impressions Media 64

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Although the prices are differentiated from campaign to campaign, and depend on many factors (like CPM cost, geo, traffic type, ad format and size), in general, programmatic ads save the advertiser money. Cost-efficiency.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. “We want to be able to put a measure on it that goes beyond a CPM.” percent in 2021 and 6.2

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Automatad Inc.

FEBRUARY 22, 2022

Involving a small portion of each of the participating publisher’s inventory in a cookieless environment like AMP or Safari, NewsPassID resulted in 90% higher CPM rates than the control identifiers. Meta and Mozilla’s Ad Tech Proposal. In environments that accepted third-party cookies, NewsPassID showed 45% better results.

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Epsilon is a global data tech platform owned by Publicis Groupe. Deep dives into the IDs. About Epsilon. Who should use it?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency 65

Agency Media Click Through Rate Retail 65

Adtelligent

DECEMBER 26, 2023

In 2019, advertisers spent $19.2 Choosing CPM comes with its perks, especially considering scalability issues, cross-device operation, and customization abilities. First-party data comes from a specific place and is considered more reliable, while third-party data arrives from various sources.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Adtelligent

MAY 26, 2021

In 2019 advertisers spent $19.2 Choosing CPM comes with its perks, especially considering scalability issues, cross-device operation, and customization abilities. First-party data comes from a specific place and is considered to be more reliable, while third-party one arrives from various sources. From 1st-party data to 3rd-party data.

Cookies 52

Cookies GDPR Non-Profit Audience 52