Digiday

OCTOBER 26, 2022

Speaking with Digiday ahead of this week’s conference, held in New York City’s Javitz Center, Keerat Sharma, director, Amazon Marketing Cloud and Ad Tech Solutions, talked through the Amazon Ads’ pitch to market. The next few days will also see Amazon unveil a partnership program, a.k.a.

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TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

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Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. Anything that dilutes this position is a risk — including ad tech vendors. ” For now, there are no other ad tech vendors in Bloomberg Media’s sights. And why would it? Pubs are taking the revenue back.

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Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. Do a lot of ad tech companies use device fingerprinting to track people? It’s unclear, even among ad tech companies. That list includes ad verification firm DoubleVerify and demand-side platform MediaMath.

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InMobi

JUNE 26, 2020

will be the official technical standard for managing consumer preferences like opt outs and opt ins with the broader ad tech space. intends to build a more responsible and self-regulated ad ecosystem. We expect all our demand partners to begin supporting the TCF 2.0 was made initially available in 2019.

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Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

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InMobi

MARCH 12, 2020

Let’s take a look at its effect on the mobile ad tech space over the past 12 months. Calculating the Impact of App-Ads.txt on In-App Programmatic Advertising If nothing else, app-ads.txt has proven to be enormously popular among the app developers and app publishers that make money by offering up ad inventory.

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InMobi

MARCH 12, 2020

Check out this blog post for all of the ad tech definitions you’ll need to follow along, and this blog post for how programmatic media buying works. Within in-app advertising, many advertisers have been embracing the ease and reach of ad exchanges.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

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VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

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Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture. The post Launching Flip—Built Entirely on Google Cloud appeared first on Digital Remedy.

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Digiday

FEBRUARY 14, 2023

“We did a campaign with a goal of average frequency of three [ad exposures per week per individual viewer] across all the major publishers combined, and we could barely hit three,” said an agency executive. Additionally, managing streaming ad buys programmatically can force advertisers to make a trade-off. million: Number of U.S.

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Digital Remedy

JUNE 29, 2022

Migration to Google Cloud Platform. Digital Remedy first started using Google Cloud services in 2019, with the goal of improving efficiency by streamlining company processes and consolidating applications. Image: Flip Architecture. To learn more about Flip, speak to a member of our team today.

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VideoWeek

JANUARY 12, 2024

Google added that it has given commitments to the UK Competition and Markets Authority (CMA) that the tools will not give Google special treatment. Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation.

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Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

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InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. This is where sellers.json comes in, by allowing the supply-side platform (SSP) to publish such mapping list into its root domain (for example: [link] Why is Sellers.json Beneficial?

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VideoWeek

FEBRUARY 23, 2024

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 Read more on VideoWeek.

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Adtelligent

JULY 19, 2022

In-app ads over mobile web ads. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. However, there is an expected growth in in-app ad spending prompted by changing user behavior patterns during the pandemic.

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VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. Ecommerce is likely to be a growth area for luxury brands’ ad spend, as is connected TV, according to GroupM.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Epsilon is a global data tech platform owned by Publicis Groupe. It is not a blockchain-based platform. About Epsilon.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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VideoWeek

OCTOBER 7, 2022

. “Our new platform opens the black box that is TV content to deliver TV mentions, which we see as the new frontier of media planning.” Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. The Week in TV.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. Samantha Bukowski, who joined GroupM in 2019 to lead Wavemaker’s U.S.

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Digiday

FEBRUARY 5, 2023

But I also attribute it to this [being] the first year people are finally saying the goal is not to get back to 2019 for the first time in three years. Demand-side platform Adform partnered with supply-chain emissions firm Scope3 to offer carbon-reduction calculations in the programmatic world. The world has changed.

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. The company is reportedly in discussions with Egmont, Schibsted and Bonnier, which sold TV4 Group to Telia for SEK10 billion in 2019.

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VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek. The Week for Publishers Global News Brand Ad Spend Falls to $32.3

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VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. The two say the partnership will open up international buyers’ ability to buy ads on Channel 4. Read more on VideoWeek.

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VideoWeek

APRIL 11, 2025

Yahoo in Talks to Sell DSP Yahoo is looking to offload its demand-side platform, Yahoo DSP, Digiday reported on Thursday. Ogury Launches Client-Facing Platform for Privacy-Safe Targeting Ogury, an ad tech firm specialising in data and privacy solutions, has launched a new client-facing platform called Ogury One.

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