illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% As ecommerce grows, so does the retail industry’s ad spend. this year and 14.2%

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

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Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Digiday

JUNE 14, 2022

“It’s the most quasi-legit ad fraud scheme I’ve ever seen,” said one agency executive. This person said they began suspecting that CTV ads continued to air while a TV was off in 2019 but had been unable to prove it. video ad spending in 2022. Numbers to know. 18%: Connected TV’s projected share of U.S.

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Marketing Viewability Agency Ad Tech 69

VideoWeek

MAY 23, 2023

percent each year since 2019. Social video and CTV on the rise Looking at the growth of specific formats, the AdEx benchmark data showed the continued growth of video ad spend within the wider display category (IAB Europe classifies digital video as a subcategory of total display advertising). percent growth.

Marketing 52

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Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

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Digiday

FEBRUARY 14, 2023

Often the issue is that individual viewers are overexposed to seeing the same ad too many times in a given week. Typically advertisers try to limit their video ads from being shown to the same person to two to three exposures per week, though some brand categories can extend the range to four, said Greenberger.

Advertising 72

Advertising Demand Side Platform Agency Ad Tech 72

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Over-the-top ( OTT ) media services are also increasingly growing in popularity, and by the end of 2021, one third of all TV ad revenue will belong to programmatic. Book My Free Marketing Consultation . Not at all.

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Advertising Demand Side Platform Impressions Retargeting 98

InMobi

FEBRUARY 9, 2021

In fact, half of all time spent on mobile in 2019 was spent outside of the major social media and communication apps like WhatsApp, Instagram, etc. In particular, they predict time spent using smartphones to grow by almost 14% between 2019 and 2020. And, this share has only been growing steadily year over year since 2017.

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InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. smartphone owners are games.

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VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. The French Government has enacted a ban on adverts for fossil fuels, outlawing natural gas ads from the beginning of 2023. Ad of the Week.

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Brand Lift Media Agency Electronics 98

SpotX

AUGUST 18, 2021

Alongside RCTI+ and our strong portfolio of digital business, we’re excited to take our video advertising business to the next level with a programmatic video ad tech leader like SpotX to monetize our inventory and offer a premium audience to regional advertisers,” said Valencia H. Tanoesoedibjo, MNC Media COO.

Advertising 40

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Digiday

DECEMBER 20, 2022

In the third quarter, YouTube reported its first year-over-year quarterly ad revenue decline since Google began reporting the video platform’s revenue in 2019. The dominant subscription-based streamer quickly raced to stand up an ad-supported tier. The hits weren’t limited to traditional TV. Numbers to know. -7%:

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Non-Profit Advertising Agency Ad Tech 72

NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. Programmatic ad tech is a solution that enables that at an unparalleled-before rate and precision. The video ads sector is keeping its trajectory.

Advertising 64

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VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. VidMob Raises $110 Million. This takes total funding to around $232 million according to Crunchbase. The Week in TV.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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VideoWeek

SEPTEMBER 29, 2023

M6 Publicité Introduces Subtitling Service for Linear Ad Spots M6 Publicité, the French broadcaster’s sales house, has launched a subtitling service for advertising spots on linear TV. The company noted that only 10 percent of ads broadcast live are subtitled for the deaf and hard of hearing.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

MARCH 15, 2024

Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019. Google Ordered to Face Online Video Ad Monopolisation Lawsuit Google this week lost a bid to dismiss a lawsuit brought by Inform, which accuses the tech giant of driving the digital media advertising company out of business.

Media 52

Media Agency Audience Non-Profit 52

VideoWeek

MARCH 24, 2023

The offering could open up new revenue streams for the company whose ad revenues were severely impacted last year. Showheroes Partners with Lumen, Adelaide on Campaigns Verified for Attention Ad tech firm ShowHeroes has partnered with attention research companies Lumen and Adelaide Metrics to verify campaigns.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

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VideoWeek

SEPTEMBER 1, 2023

X Reverses Ban on Political Advertising Ahead of US Elections X (formerly Twitter) on Tuesday announced it will allow political advertising in the US, reversing a global ban the company introduced in 2019. The parent company generated revenues of €9.7 billion in the first six months of the year, up 4.5 percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

APRIL 14, 2023

The Week in Tech IAB Tech Lab Updates Video Ad Format Classifications IAB Tech Lab has updated the technical specifications for digital video ads, in efforts to improve transparency for media buyers. Previously the framework split video into in-stream and out-stream ads. .

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VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

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InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted.

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Machine Learning Ad Tech Ad Click Food 52

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

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VideoWeek

MARCH 10, 2023

This has been a bit of a grey area in digital advertising, with some publishers and ad tech companies collecting data on the basis of legitimate interest (despite several Data Protection Authorities stating that this isn’t valid). The video ad can link to the brand’s webpage, which loads within the Pinterest app.

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GDPR Ad Tech Media Finance 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

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illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Agency 59

VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

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Retail Ad Tech Media Ad Server 52

VideoWeek

OCTOBER 28, 2022

Sky Media Invites Ad Tech Companies to ‘Innovation Sprint’. Sky Media has invited ad tech companies to pitch their technology to feature in its inaugural ‘Innovation Sprint’. Are YouTube’s Ad Revenue Declines a Short-Term Blip or a Sign of Something More? Ad of the Week. read on VideoWeek.

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VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek. The Week for Publishers Global News Brand Ad Spend Falls to $32.3

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VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

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VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

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VideoWeek

DECEMBER 6, 2024

The Week in Tech Experian Acquires Ad Tech Company Audigent Data giant Experian has acquired Audigent, a data activation and identity business, for an undisclosed amount. With visibility into over a billion video ad impressions daily, we see the sustainability issues that need fixing.

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