2019 Ad Tech Viewability 
VideoWeek
OCTOBER 11, 2022
“Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently,” said Reed Hastings, co-CEO of Netflix. BARB would need Netflix’s further cooperation on that front, since only a yet-to-be-seen fraction of Netflix’s total viewing hours will feature ads.
Digiday
JUNE 14, 2022
The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
JULY 17, 2022
“The ability to reach relevant audiences at scale and efficiently more than make up for fees associated with ad tech. These questions will root out wasted dollars around data, visibility, brand safety and viewability. What this means for programmatic is that clients will ask far more questions about the media supply chain.
illumin
MAY 23, 2024
It is a shift away from traditional ad performance markers like frequency and reach and a move towards finding ways to measure the attention given to the ads themselves. In attention-based advertising, advertisers must consider not only who has seen their ad, but also how much of the ad was watched. Follow @illuminHQ
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
InMobi
APRIL 23, 2019
Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? Unfortunately, the answer is no. Interested in learning more about brand safety?
VideoWeek
JUNE 7, 2022
Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019. For the time being, it looks like Adelaide is positioning its AU as a complement to the CPM rather than a replacement. But (the company) Adelaide’s philosophy seems to be that a rising tide lifts all boats.
Expert insights. Personalized for you.
111 
Let's personalize your content