Adweek

OCTOBER 3, 2024

Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses.

Retail 284

Retail Media Advertising 284

Adweek

FEBRUARY 1, 2024

Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was. Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S.

Marketing 301

Marketing Agency Advertising 301

Adweek

SEPTEMBER 24, 2024

NBC News) TikTok has banned all political advertising on the application since 2019, but that hasn't stopped advertisers from running what appear to be paid political messages on the platform.

Media 259

Media Advertising 259

Adweek

JULY 15, 2024

The committee was investigating Boeing's safety culture following several highly publicized incidents, notably the fatal crashes of Boeing 737 Max-8 planes in 2018 and 2019, and a door plug blowout on a 737.

Advertising 307

Advertising 307

Adweek

AUGUST 22, 2024

Bringing Minnesota's tourism industry, a $16 billion business in 2019, out of its pandemic slump would take all of her experience as a marketer and lobbyist. Tim Walz appointed Lauren Bennett McGinty to lead Explore Minnesota--the North Star state's visitor bureau--in November 2021, she had her work cut out for her. Broaden.

Marketing 307

Marketing Advertising 307

Adweek

JUNE 20, 2022

The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse.

Media 274

Media Ad Tech Advertising 274

Adweek

OCTOBER 17, 2022

The Pinterest Trends Tool, which debuted in December 2019, was developed to help advertisers worldwide gain deeper insights into the planning behavior of Pinners and use that information in planning their campaigns. New features--with.

Conversion 273

Conversion Advertising 273

Adweek

JANUARY 6, 2025

Kramer has been the station's general sales manager since 2019. Jon's extensive expertise in developing innovative advertising strategies and his proven track record in maximizing revenue make him the perfect choice to lead WMSN Fox 47," said Rob.

Affiliates 246

Affiliates Advertising 246

Adweek

FEBRUARY 23, 2024

Franz has led global marketing for the group's Audi brand since 2019. Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand, appointing Susanne Franz to the position.

Marketing 322

Marketing Advertising 322

Adweek

JANUARY 20, 2023

It's that (advertising) time of the year again. The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena.

Advertising 261

Advertising 261

Adweek

FEBRUARY 9, 2024

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six--roughly mirroring the growth of the category.

Advertising 318

Advertising 318

Adweek

DECEMBER 16, 2022

NBCUniversal advertising and partnerships president Laura Molen is exiting the company. On Friday, Molen, who's been with NBCUniversal for 10 years--and has co-led upfront negotiations since 2019--sent a note to colleagues announcing her departure.

Advertising 246

Advertising 246

Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept. Bottom line.

Header Bidding 111

Header Bidding Ad Server Ad Exchange Advertising 111

MNTN

AUGUST 4, 2023

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. It seems that this increased advertiser interest in streaming may help fill the gaps in dollars pulled from traditional TV advertising. 74% of U.S.

Advertising 98

Advertising Audience Media Marketing 98

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers.

Cookies 123

Cookies MarTech Advertising Marketing 123

AdExchanger

JULY 21, 2022

On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also.

Media 128

Media Advertising Agency Marketing 128

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial. The DOJ’s presentation.

Search Advertising 112

Search Advertising Advertising Click Through Rate Machine Learning 112

Martech Series

DECEMBER 8, 2022

However, with Q3 revenue results dropping below 2018 and 2019 growth levels, the data clearly indicates that we are experiencing a true slowdown. OAREX also recently recognized a list of 16 Top Payors in AdTech and released the OAREX H1 2022 Digital Media and Advertising Payments Report.

Media 91

Media MarTech Marketing Advertising 91

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 105

Retail Advertising ROI MarTech 105

AdExchanger

AUGUST 11, 2022

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. Continue reading » The post Vizio’s Bet On Advertising And Data Is Paying Off At Last appeared first on AdExchanger.

Advertising 105

Advertising Marketing 105

AdExchanger

JULY 7, 2022

King, who is also the former CTO of Walmart’s ecommerce business – he joined Pinterest in 2019 – said that the convergence. Continue reading » The post Pinterest Leans Further Into Commerce Advertising With New Features And Shopping API appeared first on AdExchanger.

eCommerce 111

eCommerce Advertising Marketing Retail 111

Marketing Tech News

SEPTEMBER 23, 2024

billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. Read more » The post EU overturns Google’s €1.49bn fine: What next for advertising?

Advertising 91

Advertising Marketing 91

More About Advertising

NOVEMBER 15, 2024

This is the best score since 2019’s ‘Excitable Edgar’ (a dragon.) first appeared on More About Advertising. Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score in ten years: 4.6

Retail 59

Retail Advertising Agency 59

Ad Monsters

JANUARY 30, 2025

These violations, coupled with a record $170 million fine levied against Google in 2019 for COPPA breaches, highlight the urgent need for more robust protections. These updates aim to address modern challenges in digital advertising and data privacy, including using advanced tracking technologies and the rise of biometric data collection.

Advertising 104

Advertising 104

VideoWeek

AUGUST 18, 2022

More likely there are technical incentives for Netflix specifically tied to advertising. Continued secrecy about the precise nature of the advertising offering has caused confusion for agencies looking to buy inventory, according to Digiday, with one executive describing the “chaos” of meetings with Netflix and Microsoft.

Advertising 119

Advertising Agency Ad Tech 119

Ad Tech Daily

FEBRUARY 18, 2025

London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocals journey, aligning its evolution with the dynamic landscape of digital advertising.

Ad Tech 59

Ad Tech Audience Advertising Media 59

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. from 2021 to 2028 owing to the increased spending on advertising.

Media 109

Media Advertising Food Retail 109

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. ” This AI focus culminated in the launch of BrandMatch, a GenAI-powered product designed to offer advertisers more precise and personalized targeting.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” The message got through. Now, it’s so targeted.”

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

Advertising 115

Advertising Cookies Audience Machine Learning 115

Basis

APRIL 18, 2023

Beyond their popularity with listeners, podcasts offer advertisers a unique opportunity to connect with consumers whenever and wherever they’re listening, within content they’re actively engaged with. Given these benefits, it’s no wonder that more and more advertisers are incorporating podcasts into their omnichannel media mix.

Advertising 96

Advertising Audience Marketing Media 96

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? Here, we’ll dig into everything advertisers need to know about convergent TV in 2024: from the lay of the land today, to emerging trends, to new innovations—and how viewers feel about them.

Advertising 111

Advertising Audience Conversion Rate Education 111

VideoWeek

AUGUST 8, 2022

A common complaint against programatic advertising is that marketers do not necessarily know where their ad spend is going. As well as robbing respected publishers of essential advertising dollars, this has the more insidious effect of disinsentivising the kind of serious journalism that informs a healthy democracy. A blunt instrument.

Advertising 118

Advertising Fashion Entertainment Media 118

Clearcode

OCTOBER 18, 2022

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards , have presented many new opportunities for advertisers. Top Companies in the In-Game Advertising Industry.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. Just how effective are audio ads, really? in 2024 to $20.72

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Digiday

JANUARY 28, 2024

But brands are getting smarter about esports, too, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019.

Advertising 98

Advertising ROI Marketing Media 98

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102