Single Grain

JUNE 2, 2023

Clicks up too, but not as much. Click-through rate down. But paradoxically, the median click-through rate has been going down over the past six months. They’re still searching, they’re just clicking less.

Click Through Rate 98

Click Through Rate SEO Impressions Audience 98

Single Grain

OCTOBER 3, 2019

When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. The way Facebook advertising cost is calculated is by looking at how many impressions they’re serving up and how many clicks you’re generating. That's typically not going to happen.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

OCTOBER 28, 2019

With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. This highly targeted, refined approach to advertising is much more effective in generating quality leads that are more likely to convert. Studies show that advertisers earn $2 for every $1 spen t on Google Ads.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech

JUNE 24, 2024

In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases. In pilot tests, Persado’s AI-generated ad copy delivered click-through rates up to 450% higher than human-written equivalents.

Marketing 117

Marketing Click Through Rate Impressions MarTech 117

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? In Q1 2019, U.S.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

InMobi

JUNE 9, 2020

As advertisers scale in-app advertising, programmatic video help capture the mindshare of viewers, providing them truly immersive brand experiences. We delve into insights from the InMobi Advertising Platform to understand why In-App Programmatic Video advertising has become the front and centre focus for most advertisers.

Click Through Rate 52

Click Through Rate Banner Finance Video Ads 52

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JULY 9, 2020

Here are the results: 53 URLs tested between September 3rd and November 29th of 2019. Yearly click increase: 70% (difference considering previous period of the test). But here’s the rub: Organic impressions — i.e. eyeballs in search results — don’t always equate to actual clicks to your site.

SEO 95

SEO eCommerce Click Through Rate Impressions 95

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. That means a higher cost-per-click (CPC). Book My Free Marketing Consultation.

CPC 90

CPC Shipping Video Ads Retargeting 90

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

PrograMetrix

AUGUST 17, 2022

Google Analytics 4 Impact on Digital Advertising. Google released GA4 in its beta version in 2019, so it's been around for a while. Understanding GA4's Impact on Digital Advertising. The use cases are already coming out, with brands like Gymshark crediting GA4's data analytics with a 5% bump in their click-through rates.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. In these situations, a static advertisement just isn’t going to cut through the clutter. In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Get A Free Consultation. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 28, 2019

9 Effective SEO Techniques to Drive Organic Traffic in 2019. 7 SEO Hacks to Boost Your Ranking in 2019. Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

OCTOBER 9, 2019

All this aside from the grind of getting a decent flow of traffic to your virtual store by numerous digital marketing strategies such as content marketing , SEO and paid advertising. How to Write Hero Headlines to Skyrocket Click-Through Rates. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Conversion 100

Conversion SEO Banner Click Through Rate 100

Single Grain

JUNE 10, 2019

And Prime Day 2019 is expected to be even bigger. Read on for our top tips to get prepared ahead of time for Prime Day 2019. 7 Pro Tips for Retailers to Capitalize on Prime Day 2019. Prime Day 2019. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. Learn More:

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

InMobi

SEPTEMBER 17, 2019

When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Benefits of In-App Advertising for Viewability The time-in-view data from the IAS report is very interesting.

Viewability 52

Viewability Mobile Ads Banner Video Ads 52

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. Dive Deeper: The Best Paid and Organic Search Channels for 2019. Backlinko: The 2019 SEO Services Report.

Audience 111

Audience SEO Banner Click Through Rate 111

Single Grain

AUGUST 11, 2020

.” Traditional marketing isn't always effective – out of 10,000 email recipients, only 150 click through – so we end up pushing harder at the same thing and getting stuck in the Attention Resource Cycle : On the other hand, this diagram briefly explains the attention marketing process : The concept of attention marketing is not a new one.

Marketing 145

Marketing Audience Education Pop-Up 145

Single Grain

JULY 2, 2019

It also means that it will lead to cheaper clicks. The ad Quality Score depends on factors such as click-through rates (CTR), the relevance of each keyword, and landing page quality. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

Single Grain

FEBRUARY 19, 2020

In a Reddit AMA in early 2019, Google’s webmaster trends analyst Gary Illyes explained RankBrain like this: “RankBrain is a PR-sexy, machine-learning ranking component that uses historical search data to predict what would a user most likely click on for a previously unseen query.”. Google’s position is that it can’t be optimized for.

Machine Learning 142

Machine Learning SEO Mobile Search Click Through Rate 142

Martech Series

JUNE 16, 2022

solutions, help increase sales, decrease product returns, and improve advertising results, leading to potentially billions of dollars in value, and bottom line impact for its global brand clients which include Kohl’s, CB2, Crate and Barrel, NAPA Auto Parts and many others. Nextech’s Web 3.0 ARitize 3D.

eCommerce 76

eCommerce Click Through Rate Banner Manufacturing 76

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

InMobi

FEBRUARY 21, 2022

Without a shadow of a doubt, we can say that the Indian advertising ecosystem is heralding into a new era. Brands that have leveraged these shifts and invested in building personalized mobile-first campaigns have gained an advantage, with mobile video ads witnessing a 112% higher Click-through Rate (CTR) than other ad formats.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Single Grain

SEPTEMBER 10, 2019

As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. But if you never get anyone to click through your headlines to the post, it won’t matter how great your content is. Click-through rate (CTR) is a direct ranking factor.

Marketing 112

Marketing A/B Testing SEO Banner 112

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. InMobi: 83.37% Q2 2018 IVT Rate Moat: 0.5%

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

JUNE 6, 2018

But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right. Through this kind of highly targeted and personalized advertising, the team reached 600,000 smartphone enthusiasts. While average click-through rates (CTRs) for the campaign were around 3.74

Click Through Rate 52

Click Through Rate Communications Advertising Marketing 52

Monetize More

MAY 8, 2023

Since its launch in 2019, Google Discovery Ads have been creating a lot of buzz. Product feeds have expanded their availability to all Discovery advertisers. Research shows that by adding product feeds to Discovery ads with sales or lead gen goals, advertisers can achieve 45% more conversions at a similar CPA on average.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Digiday

APRIL 30, 2023

And it looks a lot more nuanced than the so-called downturn that overshadowed a lot of advertising at the back half of last year. In fact, advertising appears to have held up quite well considering how much the ad industry talked itself into a downturn toward the end of 2022. In 2019 (i.e. pre-pandemic levels). Take Google.

Machine Learning 72

Machine Learning Click Through Rate Advertising Media 72

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Click here to download it for free right now! 6 Facebook Ad Hacks Crushing It in 2019. NOW WITH MORE! Let’s get started!

Retargeting 110

Retargeting Conversion Audience Banner 110