Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. This data point takes any type of advertiser offsets or disputes into consideration.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% On Facebook specifically, programmatic ads are popular among programmatic advertisers. of total programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Space Communications Display Advertising 105

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.).

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

NOVEMBER 12, 2021

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Charting mobile programmatic advertising’s future in 2022 and beyond. Digital advertising budgets and time spent on mobile are on the rise.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Programmatic DOOH. Image: DPAA Global.

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Demand Side Platform Media Retail Retargeting 120

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 97

CPM Impressions Ad Exchange Demand Side Platform 97

Digiday

OCTOBER 31, 2022

They have the context and audience marketers need to sustain personalized advertising at scale at a time when both are more difficult to come by from third-party cookies. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.” But resellers also have several risks.

Media 69

Media Advertising Ad Tech Demand Side Platform 69

Digiday

FEBRUARY 14, 2023

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. There are ways for advertisers to more strictly manage ad frequency, but they come with costs. The ad frequency distribution for an undisclosed advertiser. I was wrong.

Advertising 73

Advertising Demand Side Platform Agency Ad Tech 73

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. How will everything look in 2019, 2020 and beyond? were first to embrace these kinds of ads. in this regard.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. The next few days will also see Amazon unveil a partnership program, a.k.a.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Marketers trying to take this kind of wide approach to performance advertising became doomed to fail. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Get A Free Consultation. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

MARCH 12, 2020

Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. All of us – publishers, advertisers, app stores, etc.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Digiday

FEBRUARY 8, 2023

Speaking earlier that week at AdExchanger’s Industry Preview , Arete Research’s Rocco Strauss speculated that the industry’s largest independent demand-side platform The Trade Desk or Shopify may be in the running. Speaking on Criteo’s Feb.

Retail 69

Retail Ad Tech Demand Side Platform Media 69

InMobi

MARCH 12, 2020

Understanding Different Models for Buying and Selling Among Publishers and Advertisers In digital advertising, a brand, advertising agency and/or demand-side platform (DSP) has a few options for placing ads. to the supply side (app developers, publishers, supply-side platforms, etc.).

Ad Exchange 52

Ad Exchange Ad network Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 22, 2024

This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. The companies are aiming to grow their revenues by making it easier for advertisers to buy programatically across their offerings, while driving technical innovation in ad sales.

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

JUNE 26, 2020

One of the main provisions of GDPR is that it requires consumers to specifically opt in to receiving targeted advertising of any kind. was made initially available in 2019. will be adopted by a wider array of stakeholders, making it more widespread than the initial versions of TCF were in 2018 and 2019.

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

InMobi

APRIL 5, 2021

In an effort to improve transparency in the programmatic mobile in-app advertising ecosystem, the IAB has released three key tech standards since 2019: app-ads.txt, sellers.json and the OpenRTB supply chain object (also sometimes known as Schain object).

Demand Side Platform 52

Demand Side Platform Ad network Advertising 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Digiday

JUNE 22, 2022

DirectTV advertising revealed a deal with Yahoo to streamline the process for accessing addressable TV and streaming inventory. In inking the deal, “Yahoo becomes the exclusive omni-channel demand-side platform for accessing DirectTV advertising addressable TV inventory,” according to a news release.

Marketing 73

Marketing Demand Side Platform Agency ROI 73

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. What All Stakeholders Need to Know What do these IAB Tech Lab standards and technologies mean for everyone in the programmatic mobile advertising space?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Digiday

NOVEMBER 20, 2022

30, 2019, Digiday has updated this article to include a video that helps to illustrate what fingerprinting is. The practice emerged within the online advertising industry as an alternative to the cookie for environments like mobile apps where companies cannot place cookies to definitively track individual devices.

Cookies 69

Cookies Ad Tech Demand Side Platform Ad Targeting 69

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. Some monetization platforms aim to be a catch-all solution, encompassing websites, apps and even digital billboards and connected television sets.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

VideoWeek

JANUARY 12, 2024

Disney Announces Shoppable Ad Format and Self-Serve Expansion Disney will enable advertisers to buy ads across Hulu and Disney+ in a single campaign, the company announced at CES 2024, ahead of launching a combined streaming service in March 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 6, 2023

Top Stories Altice Europe Explores Teads Sale Dutch telco Altice Europe is considering selling Teads, the outstream video advertising business. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

AUGUST 8, 2023

Like its fellow European players, RTL cited the challenging TV advertising market, particularly in Germany (which is also ProSieben’s main market). percent compared with pre-Covid levels (H1 2019). The company also highlighted AI as an investment area, using the technology to enhance its advertising operations.

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Marketing 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Here, we break down some of the lingo surrounding bid shading and explore how it’s applied in the digital advertising industry. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Topics API : Allows for interest-based advertising. Here’s how it went.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

DECEMBER 12, 2022

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications. Access to a large existing customer base.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. And since 65% of SMBs and medium-sized businesses have a paid ad campaign , investing in advertising ensures you keep up with the competition.

ROI 98

ROI Marketing SEO CPA 98

InMobi

APRIL 16, 2019

On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. What do these specifications do, and how do they help programmatic advertisers? However, in practice, these properties are wrongly populated or simply omitted by most of the advertising systems.

Demand Side Platform 52

Demand Side Platform Advertising Education Ad Tech 52