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Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

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Event Diary: MAU 2019

InMobi

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? That’s right: real, live people like you and me.

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InMobi's 2021 Mobile Programmatic Advertising Report is Here!

InMobi

For a deep dive into the current state of the mobile in-app advertising market in the U.S. and around the world, grab your copy of our 2021 Mobile Programmatic Advertising Report. Charting mobile programmatic advertising’s future in 2022 and beyond. Digital advertising budgets and time spent on mobile are on the rise.

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Great programmatic ad strategies on Meta for 2024

illumin

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% On Facebook specifically, programmatic ads are popular among programmatic advertisers. of total programmatic ad spend.

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OAREX Reports an Upward Trend in Digital Ad Payment Cycles, But Is Still Better Than Pre-Pandemic Wait Times

Martech Series

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. This data point takes any type of advertiser offsets or disputes into consideration.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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Digital Advertising Guide

Adtelligent

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.