Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion in 2024.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. This is still unfortunately common, as a March 2019 BuzzFeed report highlighted.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Note: This is the sixth and final post in our series on top trends for 2019. Campaigns were deemed successful only if they came from one particular ad or promotion.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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Header Bidding Ad Server Ad Exchange Mobile Ads 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

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Advertising Impressions CPM Cookies 98

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Ad dollars lost from fraud is now in the billions.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. billion by 2022. In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. Curious why Mille is used here?

CPM 52

CPM CPC Advertising Banner 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! GET REPORT “Programmatic is the worst thing that happened to advertising and is our only hope for the future.” Are advertisers clinging to the tried and true, or is programmatic becoming truly dominant? In Q1 2019, U.S.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

MARCH 12, 2020

This March will officially mark one year since the IAB Tech Lab officially launched Ads.txt for mobile apps. Long available to web publishers, including mobile web, ads.txt is a much more recent addition to the mobile in-app advertising. Let’s take a look at its effect on the mobile ad tech space over the past 12 months.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

VideoWeek

JUNE 12, 2023

” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Then in 2019 it bought RhythmOne for $176 million, adding SSP and exchange components to its business.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

InMobi

JUNE 12, 2020

With most voters still wary of large public gatherings and facing the lingering effects of the pandemic, mobile is the ideal platform as consumption continues to grow over the past many months. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

Advertising 52

Advertising ROI Cookies Audience 52

Ad Monsters

NOVEMBER 30, 2023

These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Single Grain

DECEMBER 20, 2019

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. A Simple Hack to Combine Facebook Ads and Google Ads.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

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Audience Advertising Machine Learning Ad network 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. went towards two channels: Facebook and Google. Lack of Trusted Metrics.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Paleo AdTech

DECEMBER 10, 2023

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

Real Estate 52

Real Estate Ad Tech Mobile Ads Advertising 52

InMobi

MARCH 21, 2022

The top discovery methods are mobile ads and word of mouth. In short, everyone from established brands to mobile startups should have their own mobile app – and invest in app developers and user acquisition. Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.

Retail 52

Retail Mobile Ads Advertising Marketing 52

Ad Colony

JUNE 6, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! Mobile Revenue and Monetization Trends. million users in 2019. billion for the year.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What Are Mobile IDs? What’s Happening With Mobile IDs?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

illumin

OCTOBER 16, 2023

This is because lower-funnel search ads are still a mainstay for most retail. Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2% of the market next year.

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

Advertising 52

Advertising Audience ROI Click Through Rate 52

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. What All Stakeholders Need to Know What do these IAB Tech Lab standards and technologies mean for everyone in the programmatic mobile advertising space?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Lemonads

AUGUST 11, 2020

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to a staggering $100 billion by the end of 2023. Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget.

Affiliates 52

Affiliates Advertising Non-Profit Conversion 52

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. ” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Nowadays, adults are spending over 1.5 Reach out today to learn more.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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Ad Server Fill rate Rich Media Viewability 52

Paleo AdTech

JUNE 22, 2021

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

Real Estate 40

Real Estate Ad Tech Mobile Ads Advertising 40

InMobi

OCTOBER 21, 2019

Use Actionable Insights from InMobi Pulse to Make Smarter In-App Advertising Decisions. Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. Users in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

InMobi

SEPTEMBER 22, 2020

For example, over half (54%) said they spent more on household goods this summer than they did in 2019, with just 18% saying they were spending less than before. Not only will consumers willing to spend more even considering the state of the world, but they were buying the same kinds of things they were buying in 2019, 2018, etc.

Retail 52

Retail Shipping Audience Mobile Ads 52

Single Grain

JULY 2, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019. How to Lower the Cost of Google Ads and Get Better Conversions. 7) Use Native Advertising to Your Advantage. Another advantage of native advertising is it can pass ad blockers.

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Native Advertising Retargeting Conversion Rate Conversion 75