2019 Advertising Search Advertising 
Martech
MAY 8, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. vs. Google antitrust trial.
Adtelligent
JULY 19, 2022
What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Paid search ads appear as the top results on search engines.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Single Grain
JUNE 13, 2023
Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.
AdExchanger
DECEMBER 17, 2023
Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” It’s no secret that Google’s in hot water.
Clearcode
NOVEMBER 22, 2022
Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later. access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising.
NewProgrammatic
MARCH 29, 2022
From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.
Digiday
JULY 29, 2022
Not to mention a war in Ukraine that continues to reverberate across industries, including advertising. Then there are the after effects of the semiconductor shortage that continue to weigh down on some of the largest advertisers, as well as the pervasiveness of softer consumer spending. from a year earlier.
Expert insights. Personalized for you.
112 
Let's personalize your content