illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. 2019 March Madness. Campaign Name.

Video Ads 71

Video Ads Agency Media Advertising 71

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

illumin

AUGUST 27, 2019

This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade? Back to School Shopping 2019. The post Most Viewed Video Ads: Ringing the Bell on Back to School appeared first on AcuityAds Inc. Back to School. WATCH NOW.

Video Ads 61

Video Ads Retail Education Advertising 61

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Smarty Ads

JULY 11, 2022

Videos are great! The world of advertising has seen a tremendous rise in revenue and audience engagement since the birth of video ads. Sources say online videos are expected to encapsulate 80% of the internet traffic in 2019. And interactive. And not to forget, they’re effective.

Video Ads 52

Video Ads Audience Advertising 52

illumin

NOVEMBER 26, 2018

This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.

Viewability 53

Viewability Video Ads Impressions Advertising 53

InMobi

NOVEMBER 5, 2015

It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0

Video Ads 52

Video Ads Viewability Advertising Marketing 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6% The reasons behind this trend?

Advertising 98

Advertising Cookies Rich Media Video Ads 98

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Last year, we surveyed dozens of app publishers, app development professionals and others in the mobile app advertising space to get their real opinion on in-app header bidding, mediation and many other topics. So did our prediction come true?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

AUGUST 13, 2019

Who Should Advertise on Amazon? is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Authors and booksellers also benefit greatly from Amazon advertising because of framing. Types of Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Digiday

JANUARY 16, 2023

And that will always be the big draw for advertisers — irrespective of economic or political tensions. Between the first three quarters of 2022 and the final one, we saw ad spending on TikTok rise 20%,” said Ben Allison, head of media operations at VaynerMedia. When this happens advertising tends to get less experimental.

Advertising 86

Advertising Video Ads Agency Media 86

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it? Let’s kick things off by understanding video ad monetization.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Trend #3: Video Ads and PPC. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. That said, mobile is already a tough channel to beat when it comes to the basics of digital advertising—i.e., of all US native display ad spending ($84.57

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 98

Advertising Impressions CPM Cookies 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. Dive Deeper: How to Improve Your Amazon Ads to Increase Sales. And that’s powerful.

CPC 90

CPC Shipping Video Ads Retargeting 90

VideoWeek

OCTOBER 11, 2024

Top Stories Meta Introduces Text-to-Video GenAI Tools for Advertisers Meta has unveiled new generative AI video creation tools for advertisers on Facebook and Instagram, including text-to-video capabilities. an email advertising and marketing business, for $250 million, in a mix of cash and common stock.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Marketing 112

Marketing SEO Conversion Rate Banner 112

MNTN

DECEMBER 3, 2024

And that means if your brand isn’t already advertising on these platforms, now is the time to start. The OTT Market’s Value Will Top $1T in a Few Years In 2019, the OTT market reached a value of $121.61B. Instead, you can refine your efforts (and advertising dollars) to your primary demographic.

Audience 52

Audience Entertainment Advertising Marketing 52

InMobi

JULY 10, 2018

In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. How will everything look in 2019, 2020 and beyond? were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. close to half of all video ad inventory is fullscreen now. In the U.S. In the U.S.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? GET STARTED To help you make sense of all this, here is our guide to better understanding in-app ad rates. CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. billion Australian digital ad market is now devoted to in-app channels and conducted programmatically. In fact, a significant percentage of the $8.8 and VAST 4.2,

Viewability 52

Viewability Fill rate Advertising Video Ads 52

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. You would say that it's not possible because TV ads start at $20,000 at least. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Book My Free Hulu Ads Consultation .

Advertising 59

Advertising Video Ads Audience Impressions 59

Martech

OCTOBER 11, 2021

When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team. Replacement case: Building a homegrown video player. Full-service ad management platform Mediavine manages the digital ad load for some 8,000 publishers.

Marketing 122

Marketing MarTech Video Ads Audience 122

More About Advertising

JUNE 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.

Video Ads 58

Video Ads Media Agency Advertising 58

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. More Americans will be buying from mobile in 2020 than in 2019. And, over half of those in this age group (56%) said they would be buying more from mobile in 2020 compared to 2019.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. 1) Increased Spending In 2022, display ad spending reached 63.5

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 percent uptick in advertising. Initial brands deploying video ads on Roblox include e.l.f

Video Ads 52

Video Ads Ad Tech Media Audience 52