InMobi

SEPTEMBER 19, 2019

Here’s Your Complete Guide on All Things Mobile Video Advertising Interested in learning more about in-app mobile video advertising? Why Include Video Content in Your Mobile Advertising and Marketing Strategy? Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

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VideoWeek

OCTOBER 11, 2022

“Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently,” said Reed Hastings, co-CEO of Netflix. The big question, however, will be whether this measurement will extend to Netflix’ advertising product when that’s released.

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InMobi

DECEMBER 12, 2019

Throughout the Australia-New Zealand (ANZ) region, brands are devoting more dollars to both programmatic and mobile in-app advertising channels. InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. and VAST 4.2,

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Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

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InMobi

DECEMBER 21, 2020

For a deep dive into the latest in video marketing on mobile devices and apps, be sure to download your copy of our 2020 Mobile Video Advertising Trends Report today! Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e.

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Advertising Video Ads Viewability Click Through Rate 52

illumin

MAY 23, 2024

It’s been said that we live in an attention-based economy – but what does that mean and does it translate into successful advertising? Attention advertising is making waves, but many marketers debate its validity and viability as a robust advertising strategy. This notion is the basis for attention advertising.

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MNTN

JUNE 24, 2022

In Connected TV news, new technology is making it easier than ever for advertisers to connect with consumers who watch ad-supported CTV. It’s a welcome sight for brands in the experiential, travel, and tourism verticals after years of lockdowns, social distancing, and virtual events as we see a return to 2019-levels of activity.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. In 2019, marketers lost an estimated $13 billion to app install fraud. But, issues around ad fraud have not gone unheeded.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? The answer is clear: Advertisers love video ads. And users enjoy well-delivered and well-placed video ads,” Srinivas KC, Vice President and General Manager of Advertiser Platforms at InMobi, told MarTech Series in July. “In

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Basis

OCTOBER 30, 2023

X Considers Removing All Engagement Counts and Buttons on Posts [:03] All of X’s interaction counts and action buttons—except the views counter, added back in December—may soon only be visible within the post details (viewable once users click into or expand the post). Hope X and Meta get the boost they need.

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InMobi

MAY 21, 2019

To help, here are 52 in-app advertising statistics you definitely need to know. By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. In that year, consumers in the U.S.

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InMobi

SEPTEMBER 16, 2020

While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals. in 2018-2019 to 1.9%

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InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. For starters, getting measurement and viewability right within these environments will be key.

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InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. Zenith reports 65% of all digital advertising spends globally are expected to be on programmatic by end of this year led by mature markets such as the USA and Canada. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

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InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. In-app advertising solves this problem unlike any other screen. Further, consider these stats from 2019.

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MNTN

JUNE 27, 2022

In fact, only a quarter of advertisers report that they will be increasing their ad spend on linear over the next year. However, overall spend on TV advertising is still expected to grow. Why not receive our CTV advertising report, right to your inbox? billion this year, that number will drop by $3.41 billion by the year 2026.

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InMobi

FEBRUARY 11, 2019

Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? DOWNLOAD GUIDE Here are some of the biggest issues plaguing this form of advertising today: Fraud. went towards two channels: Facebook and Google. Lack of Trusted Metrics.

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Advertising Viewability Mobile Ads Marketing 52

InMobi

NOVEMBER 5, 2015

Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018. User opt-in video ads are most common in apps which feature virtual goods and IAP.

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Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

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Digiday

JUNE 14, 2022

This week’s Future of TV Briefing looks at the stage of the upfront cycle where advertisers submit their orders, which may not match up with the initially agreed-upon commitments. The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more.

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Marketing Viewability Agency Ad Tech 69

InMobi

MAY 4, 2020

In-app video advertising can truly captivate audiences at every stage of their journey. Delving into data from the InMobi platform, we unravel insights on the growing usage of video programmatic advertising across India, Southeast Asia, and ANZ. Programmatic Video Advertising in Southeast Asia 1.

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VideoWeek

JUNE 7, 2022

The deal will see Joe Marchese, executive chairman at Human Ventures and previous president of advertising revenue for Fox Networks Group, join Adelaide’s board. Marc Guldimann co-founded The Attention Council, an industry group which advocates for attention metrics, in 2019.

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SpotX

MAY 24, 2021

Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. OTT’s premium content, full-funnel marketing effectiveness, and brand-safe environment have drawn in advertisers eager to unleash the potential of this high-impact channel and engage hard-to-reach audiences.

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InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

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InMobi

MAY 4, 2020

Connected TV (CTV) is the latest area of hyper growth in digital advertising. And so, naturally, many advertisers are looking at how they can reach their audiences via connected TV. Connected TV Advertising 2019 report stated: “The boom in CTV viewership and time spent is partially driven by cord-cutting.

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Viewability Audience Entertainment Mobile Ads 52

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. Advertisers love interactivity, and VAST in its original form couldn’t address this requirement. So what's next? By doing so, VAST 4.1

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InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

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InMobi

APRIL 23, 2019

Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? After all, a major beer brand would have no qualms advertising within an alcohol-related app, even if such a placement would be deemed unsafe for many other advertisers. Unfortunately, the answer is no.

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Marketing Viewability Food Ad Tech 52

InMobi

DECEMBER 28, 2020

How current trends will shape the future of CTV advertising. As a result of this, CTV has been one of the biggest trends and buzzwords among advertisers over the past few years. There’s a reason we had it listed as both a key trend to watch in 2020AND in 2019. Whether CTV viewers watch ad supported content.

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InMobi

JULY 22, 2019

GET IT NOW The Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60% of advertising industry professionals in the U.S. A separate 2019 report found that close to 37% of digital media pros in the U.S. were worried about brand safety.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers.

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Marketing Viewability Real Estate Mobile Ads 52

VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

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Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. In simple terms, it’s the art of making money from video advertisements displayed on your website. Instead of ads in a line, this method lets many advertisers compete at once in real-time auctions.

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InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

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Digiday

JULY 17, 2022

Those forces are bearing down from many angles, and that has a material impact on one’s ability to do audience-based, data-driven, digital advertising,” she said. As recessions hit, advertisers tend to cut more from least performant channels,” said Ryan Eusanio, managing director of digital activation for Omnicom Media Group.

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Single Grain

AUGUST 23, 2019

Storytelling goes beyond advertising; it makes people trust your brand much more easily. 16 Branding Trends to Increase Awareness in 2019. Storytelling Formats for Advertisers. Below are the different types of storytelling formats for advertisers: 1) Mini Ads. It adds a human element to your content and, thus, brand.

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InMobi

OCTOBER 27, 2020

Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers. While the pandemic has resulted in a deceleration of traditional advertising spending, overall budgets have moved over more sharply to online to target app users.

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