Adweek

DECEMBER 17, 2024

72andSunny has produced the League's Super Bowl ads since 2019. The agency has also played a key role in its "helmets off" marketing strategy, which reveals player. The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot.

Agency 261

Agency Marketing 261

Adweek

JULY 25, 2022

Ogilvy network creative agency David Madrid has named Saulo Rocha, one of its founding executive creative directors, as its chief creative officer. Rocha, who has been with the agency since its launch in 2019, has been promoted to the role while Andr? Toledo, who moves from ECD at David Madrid to a new post as.

Agency 242

Agency 242

Adweek

JUNE 20, 2022

Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019.

Agency 244

Agency Media Marketing 244

Adweek

NOVEMBER 1, 2023

In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local brands, Henderson, who is Black, began to realize a disconnect: The decision-makers on these projects weren't reflective of the diversity she.

Agency 284

Agency 284

Digiday

JULY 2, 2024

Eden Collective got its start just before the pandemic ravaged so many agencies in the industry, and forged a niche for itself balancing performance media goals with an appropriate blend of modern and classic tactics to hit them. Enjoying 20-25% revenue growth on average since its 2019 founding hasn’t hurt.

Agency 92

Agency Media Marketing 92

More About Advertising

JUNE 14, 2021

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A).

Agency 111

Agency Advertising Marketing Finance 111

Adweek

JUNE 13, 2022

For many in the marketing world, gathering at Cannes Lions this month will feel like a "return to normal" as they pack the Croisette for the first time since the pre-pandemic days of 2019. But the creative industry's return to the Riviera masks the fact that the ad industry remains in the middle of a.

Marketing 246

Marketing Agency 246

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. The new nickname supports Austin’s new position as a more affordable, lifestyle-friendly alternative to Silicon Valley.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech Series

AUGUST 18, 2022

These Q2 revenues are roughly equivalent to pre-pandemic highs, when Q2 2019 OOH revenues totaled a record-breaking $2.69 percent compared to the same period in 2021 – in line with the first half of 2019, at $4.47 Real Estate Agents, Agencies & Brokers +39%. Year-to-date through June, OOH revenue is now at $4.43

Real Estate 86

Real Estate Advertising Healthcare Food 86

VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

Agency 124

Agency Media Finance eCommerce 124

Digiday

JANUARY 24, 2024

European influencer marketing agencies are making their way to the U.S., With influencer marketing maturing as a viable and measurable option for brands, it is becoming a competitive advantage for these agencies to set up shop in strategic markets and recruit talent there. expansion was only a matter of time — given that the U.S.

Agency 94

Agency Marketing Media 94

illumin

JANUARY 16, 2025

The platform was born out of dissatisfaction with modern social media in 2019 and is growing due to increased scrutiny of Xs political alignments. Where does this leave brands and agencies? Its no surprise that Bluesky aims to starkly differentiate itself from X (formerly Twitter). billion in advertising revenue.

Advertising 105

Advertising Ad Tech Media Agency 105

AdExchanger

JULY 21, 2022

On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also.

Media 128

Media Advertising Agency Marketing 128

Single Grain

APRIL 29, 2021

Dan Marino – painted in 2019 for Art Basel Miami show (SLS South Beach). This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency.

Agency 113

Agency Marketing Non-Profit SEO 113

Digiday

FEBRUARY 27, 2024

Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you’d probably not need a client services head, right? Traction, an independent that’s tried to reorganize itself away from traditional agency structures to one that serves clients however they need it, did just that back in 2019.

Agency 86

Agency Media Marketing 86

Single Grain

JULY 8, 2019

Post-Click Automation software bridges the gap between pre-click segmentation and post-click personalization – a goal that agencies recognize as crucial. This is ideal for agencies because they don’t require the budget for multiple tools or the resources for hiring and training employees. 4) Optimization.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

More About Advertising

NOVEMBER 15, 2024

This is the best score since 2019’s ‘Excitable Edgar’ (a dragon.) Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score in ten years: 4.6 which is nothing to write home about by System1 standards as the top ones get 5.9.)

Retail 59

Retail Advertising Agency 59

Digiday

OCTOBER 23, 2022

Another day, another sign that TikTok is hoovering up more ad dollars: agencies are now creating content for the short form video app first over its rivals. Seeing an opportunity to guide advertisers through this shift, agencies have started building out specific content production arms and teams dedicated to the app.

Agency 74

Agency Audience Marketing Media 74

Digiday

SEPTEMBER 14, 2023

Canva has been developing AI technologies and integrations since 2019, rolling out its own tools for its marketing and creative organization users as well as integrating technology from Google and OpenAI.

Agency 97

Agency Advertising Marketing Media 97

Martech

OCTOBER 22, 2024

In 2019, Craig Howard said, “CDP is not a thing. For marketers, their big ad agencies were and still are hopeless as solutions to help with customer data, especially first-party customer data. Marketer-friendly UI for segmentation. Journey orchestration. Personalization of experiences. Advanced data science capabilities.

ROI 112

ROI Marketing MarTech Agency 112

VideoWeek

OCTOBER 11, 2022

Total CTV advertising expenditure in the UK reached around £930 million last year, according to estimates published by strategic advisory firm Spark Ninety in a new report released today, up from around £515 million in 2019. The reason for this is the differences in how linear TV and CTV are commonly traded in the UK.

Agency 130

Agency Advertising Media Marketing 130

Digiday

SEPTEMBER 19, 2024

As if it’s not already the dominant agency holding company, Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. To say it’s long been a focus for the French-owned holdco feels almost like an understatement. Continue reading this article on digiday.com.

Retail 95

Retail Agency Media Marketing 95

Digiday

MAY 20, 2024

Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network, Digiday has learned. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Affiliates 89

Affiliates Audience Agency Conversion 89

VideoWeek

APRIL 3, 2025

UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. An identity solution for a post-identity world The acquisition comes at a time when agency groups are spending heavily to grow their in-house data capabilities.

Machine Learning 52

Machine Learning Agency Media Audience 52

Digiday

MAY 4, 2023

And even though agency holding companies have moved to bolster their positions in the retail arena, analysts agree the space is very much still in its infancy when it comes to the sophistication of data insights available. Agencies’ ambitions seem to have met with the limited reality of the still-nascent space.

Agency 73

Agency Advertising Retail Audience 73

Digiday

JANUARY 1, 2023

Clients of media agencies remain uncertain about business conditions in 2023, and as a result have delayed decisions on marketing budgets, as well as where to spend those budgets given the huge increase in choices they have and decisions they have to make. Progress on data privacy.

Media 73

Media Agency Retail Machine Learning 73

TechCrunch Ads

MAY 25, 2022

The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.

Audience 123

Audience Agency Media Advertising 123

Martech Series

AUGUST 17, 2022

Though nearly a quarter of Konabos’ team are multi-time Sitecore MVPs, the architecture powerhouse had the foresight to begin the charge away from monolithic approaches toward Composable DXP-based solutions years before their agency peers. John’s addition will strengthen us, our customers and the agencies we coach.”

MarTech 89

MarTech Agency Marketing 89

Digiday

AUGUST 13, 2024

“As the creator economy has evolved, we’ve seen an increasing fragmentation of content creators,” said Thomas Walters, CEO and co-founder of influencer marketing agency Billion Dollar Boy. Global influencer marketing spend has more than tripled since 2019 — it’s estimated to reach a record $24 billion in 2024, according to Statista.

Marketing 95

Marketing Media Agency 95

Digiday

JULY 10, 2022

It was a busy week in the business-to-business world last week, as two major media agencies opened their doors and expertise to marketers who want to solidify their business-side connections. They’re people,” said Eric Perko, founder of independent media agency Apollo Partners. “To

Media 73

Media Agency Ad Tech Brand Awareness 73

Digiday

JUNE 19, 2022

Welcome to the Cannes Lions, which is meeting in-person for the first time since 2019. Although the Lions celebrate all of advertising, the media agency world has taken more of a center-stage position in recent years. ” Check out our daily podcasts from Cannes with agency leaders and analysts this week.

Agency 69

Agency Media Marketing Advertising 69

More About Advertising

JANUARY 6, 2025

‘Plant-based’ is evidently still with us (although supermarket displays don’t seem packed with punters) and This, formed in 2019, claims to be the Uk’s fastest-growing brand. ’ Aimed at people who like the taste of … The post St Lukes drives This into Veganuary first appeared on More About Advertising.

Advertising 52

Advertising Agency 52

Martech

SEPTEMBER 13, 2021

TransUnion already struck deals with media agencies to power identity solutions in the past but it was lagging behind Experian in the audience addressability space.”. TransUnion acquired Tru Optik, Signal Digital and TruSignal in 2019 and 2020.

MarTech 116

MarTech Audience Agency Marketing 116

Ad Monsters

NOVEMBER 14, 2024

Launched in 2019, Vox designed Forte to drive outcomes for advertisers, boasting targeted impressions that perform twice as well as alternative data sources. This application demonstrates Vox Media’s commitment to AI as it enhances revenue-generating features that benefit both users and the company.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

MARCH 29, 2022

Investments in metaverse and NFT activations by brands also involve agencies who are assembling their own teams and organizing collectives like Hogarth Worldwide’s The Metaverse Foundry. Adzuna points out that the first metaverse post on their platform dates back to April 2019. Read next: Why we care about metaverse activations.

MarTech 103

MarTech Agency Marketing 103

Martech

NOVEMBER 15, 2022

Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Brands and agencies want the same easy execution for a sponsorship as they do with any other digital activation. The insights make it possible for brands to find the right audiences in the Audience Network. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

More About Advertising

JUNE 4, 2024

Adam&eveDDB executive chair and former CEO Tammy Einav (below) is stepping down from the high profile agency after 16 years in which it briefly became the UK’s biggest billing creative agency and Cannes Lions European Agency of the Decade.

Agency 64

Agency Advertising Finance 64