MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. However, unless you are aware of the challenges and the scope of your new duties, you should stick to your agency. In 2015 $17.5

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Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

Marketing 98

Marketing Communications Audience GDPR 98

SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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VideoWeek

OCTOBER 13, 2023

Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3 While several of the major agency groups have had a tough time in recent months due to a pullback in tech spending, Publicis has consistently reported growth each quarter.

Retail 97

Retail Agency Media Ad Tech 97

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The Week For Agencies. Ex-MDC Executive Launches New Performance Agency. Facebook Settles Location Tracking Lawsuit.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. From competitors to consumer watchdogs and government agencies, there are many people out there waiting for your business to slip up once and miss a compliance requirement. million consumers. 2) Marketing Architects.

Marketing 64

Marketing GDPR Shipping Fashion 64

VideoWeek

OCTOBER 11, 2024

The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Microsoft Backs Away From Retail Media Business Microsoft is quietly shuttering PromoteIQ, its retail media business, according to Digiday. Read more on VideoWeek. Read more on VideoWeek.

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Video Ads Ad Tech Retail GDPR 64

PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. Ready to Take Your Agency to the Next Level? That led Google to release Google Analytics 4 (GA4).

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Like other agency groups, IPG is looking to make its bank of data (gained through its Acxiom data and identity products) more accessible and usable across its entire workforce.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

Martech

MARCH 22, 2022

” That’s 30% higher than pre-pandemic sentiment in 2019. Outside agencies or service providers. Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply. IT/deliverability management. Marketing operations. Website design/management. Social media team.

Marketing 118

Marketing Communications ROI Audience 118

Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Agency-friendly. It’s agency friendly and allows the sales team to scale its outreach and A/B test various emails due to its advanced analytics. NOW UPDATED! 9) Woodpecker. Advanced analytics.

A/B Testing 92

A/B Testing Banner Communications Marketing 92

Lemonads

SEPTEMBER 27, 2020

From financial institutions to government agencies, cybercriminals have successfully targeted dozens of industries and the digital marketing vertical is no exception. While this has improved functionality and allowed these organizations to deliver better services, it has also opened the floodgates of digital fraud and cybercrime as a whole.

Advertising 52

Advertising Machine Learning GDPR CPL 52

Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It Nestlé previously worked with a number of different agencies across Europe, but has chosen to consolidate media responsibilities within one agency.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MARCH 3, 2023

The research noted that UK FAST channel revenue has already increased 180 times between 2019 and 2022, and is now a “weekly habit” for 15 percent of UK viewers. Marketing agency iProspect has seen Advantage+ deliver returns almost as high as before Apple’s privacy changes. The combination of Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

FEBRUARY 17, 2023

In an unpredictable macro environment, our growing relationships with agencies and brands is testament to the value of the open internet over the limitations of walled gardens,” said Jeff Green, founder and CEO of The Trade Desk. Mediahub was previously part of MullenLowe, another of IPG network, before being spun out in 2019.

Viewability 52

Viewability Audience Media Ad Tech 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Brands and agencies : Who need user-level identification, the likes of Scream Malmo. Lotame works with publishers, marketers and agencies to collect customer data for audience segmentation and ad targeting. About Epsilon.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. “With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.”

GDPR 52

GDPR Ad Tech Media Finance 52

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data. This is taking place for a number of reasons.

GDPR 98

GDPR Cookies Real Estate Audience 98

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Agencies too are likely to wait until their clients demand action.

Cookies 118

Cookies GDPR Click Through Rate Advertising 118

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. The components of adtech.

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First-Party Cookies Cookies Impressions Ad Exchange 122

TechCrunch Ads

MAY 16, 2022

Department of Homeland Security and other agencies used it for warrant-less phone tracking. The General Data Protection Regulation (GDPR) has been in force across the EU since May 2018 and regulators should have been enforcing these privacy rights against out-of-control adtech for years. But no decision has been issued.

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GDPR Non-Profit Ad Targeting Advertising 66

VideoWeek

JULY 12, 2024

” Omnicom Launches New AI Content Offering ArtBotAI Agency holding group Omnicom this week announced the launch of ArtBotAI, which it describes as a next-generation intelligent content platform that leverages generative AI and large language models. Pernod Ricard already works with Dentsu in Spain, where iProspect is its media agency.

Ad Tech 52

Ad Tech Brand Lift Media Electronics 52

Adtelligent

DECEMBER 26, 2023

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). In 2019, advertisers spent $19.2 However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

Cookies 52

Cookies GDPR Audience Non-Profit 52

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. The Week For Agencies. Garante Makes Google Analytics Illegal in Italy.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. The Email Marketer’s 4-Step Guide to GDPR Compliance. I’ve amended the copy to be a potential for an agency who helps lead generation for brands with PPC. NOW WITH MORE! Dive Deeper: .

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Banner ROI Audience Conversion 103

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. General Mills.

Marketing 69

Marketing Retail Conversion Ad Targeting 69

VideoWeek

OCTOBER 14, 2022

.” The long-awaited announcements should help assuage the concerns of advertising agencies reportedly frustrated with Netflix’s lack of clarity, transparency and high CPMs. Apple is preparing a TV ad product, several media agencies told Digiday this week. IGN Acquires Agency 1TwentyFour in Brand Partnership Push.

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Ad Tech Agency Fashion Media 52

VideoWeek

OCTOBER 27, 2023

The Week in TV Canal+ Reports Growth, Fined for GDPR Violations Canal+, the Vivendi-owned pay-TV business, grew its revenues 5.7 The French competition watchdog (CNIL) also fined Canal+ €600,000 this week for GDPR violations, finding that the broadcaster had collected user data without consent from individuals. percent YoY in Q3.

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Advertising GDPR Media Audience 52

VideoWeek

DECEMBER 20, 2024

” Netflix Fined for GDPR Violations in the Netherlands The Dutch Data Protection Authority (DPA) has fined Netflix 4.75 The DPA opened the investigation in 2019, and concluded on Wednesday: “Netflix did not inform customers clearly enough in its privacy statement about what exactly Netflix does with those data.

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Marketing Ad Tech Media Agency 52

VideoWeek

JANUARY 6, 2023

The ban came into effect in 2019 when then-CEO Jack Dorsey said political influence should be “earned, not bought.” Meta has been fined €390 million by the Irish Data Protection Commission for GDPR violations in its personalised advertising. The Week For Agencies. .” Twitter Reverses Ban on Political Ads.

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Retail Media Audience Ad Tech 52