Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 98

Advertising Impressions CPM Cookies 98

illumin

OCTOBER 16, 2023

This is because lower-funnel search ads are still a mainstay for most retail. Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. How would it work? The app-ads.txt will tell the buyer/exchange if the inventory has been routed through the authorized set of intermediate partners.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

InMobi

MAY 21, 2019

Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? billion by 2022.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. What in-app ad rates will brands pay throughout 2019?

CPM 52

CPM CPC Advertising Banner 52

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. In 2019, for the first time, people in the U.S. Users in the U.S. This year, adults in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

SEPTEMBER 11, 2019

In the world of online advertising, what is a DSP and why would brands and agencies use one? Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

AUGUST 12, 2019

In looking at total app downloads across the three brands from March 2019, the vast majority occur on Thursday or Friday. DEMO REQUEST How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

InMobi

NOVEMBER 20, 2019

How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend? They’re also increasingly targeting mobile - and for good reason. million in the U.S.,

Finance 52

Finance Audience Mobile Ads AutoMobile 52

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process. percent organic decline in revenues year-on-year.

Ad Tech 52

Ad Tech Audience Agency Media 52

Lemonads

JULY 14, 2020

Ad Fraud at a Glimpse: How Big is the Problem? According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

VideoWeek

JUNE 10, 2022

Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Freelance marketplace Fiverr launched a new platform on Thursday, designed to connect creative teams with brands and agencies. The Week For Agencies.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Clearcode

DECEMBER 12, 2022

For most telcos, the goal behind entering AdTech is to monetize their customer data and open up their inventory to brands and ad agencies. While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

Publicis acquired Epsilon, which has more than 8,000 employees in over 40 offices worldwide, in 2019. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. About Epsilon. Who are the partners?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. News Corp Bucks Trend with Growing Ad Revenues.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

APRIL 4, 2025

Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok’s operations outside of China, ahead of an impending deadline for TikTok to either separate from its Chinese parent company or be banned in America. Read more on VideoWeek.

Ad Tech 52

Ad Tech Retail Media Agency 52