Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. were one of the first advertisers to try them.

CPC 90

CPC Shipping Video Ads Retargeting 90

Martech

OCTOBER 11, 2021

When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team. 24% reported a mix of new hires and retraining, while relying on an outside agency was down from 8% to 3%. “We 55% retrained the existing team. Only 18% hired a new team.

Marketing 123

Marketing MarTech Video Ads Audience 123

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. Absolutely.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. billion of all social media ad spending globally.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

More About Advertising

JUNE 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.

Video Ads 58

Video Ads Media Agency Advertising 58

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Digiday

DECEMBER 5, 2022

Every few years it seems like there’s an outrageous extended payment request that sounds the alarm bells and resurfaces the issues at agencies. In recent weeks, that’s come from a report about Keurig Dr. Pepper’s search for a PR agency and the 360-day payment window detailed in that request.

Agency 51

Agency Marketing Brand Awareness Video Ads 51

Digiday

JANUARY 16, 2023

“TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism. That’s rapid growth for an agency that did its first branded hashtag on TikTok back in 2019. Not bad for an ad sales team that had a tricky 2022 that included a restructure.

Advertising 85

Advertising Video Ads Agency Media 85

Single Grain

MARCH 16, 2020

NHL, Getty Images, Electrolux and Bayer have all moved some media-buying responsibilities from agencies to in-house in the last year alone. The greatest part of the ad spending growth in Africa is generated by mobile app installations, and games take the most significant share. million apps in Q1, 2019: the, biggest Google Play, has 2.1

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Basis

MARCH 22, 2023

In 2022, more than 1000 campaigns for state, local and national races managed their digital ad buying through Basis Technologies’ workflow automation and business intelligence platform, Basis, encompassing more than $130 million in political ad spend across video, display, native, audio, and text ads.

Advertising 98

Advertising Impressions CPM Cookies 98

VideoWeek

APRIL 16, 2024

Search and display meanwhile grew at slower rates but, given their size, added significant revenues. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 This continues an extended growth streak for video. Back in 2019, video accounted for 17.4 percent in 2019.

Video Ads 52

Video Ads Retail Media Advertising 52

Basis

SEPTEMBER 13, 2022

By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Of course, the lion’s share of programmatic video ad spending still takes place on mobile— 66.6%

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Digiday

MARCH 22, 2023

Last summer, Insider Intelligence reported that 2022 would be linear television’s last year as the dominant ad channel in the U.S., expected to account for 57% of video ad spend. From a deeper consumer engagement post TV ad viewing, connected is quickly proving its ROI in comparison to linear,” Chasan said.

Cookies 69

Cookies ROI Media Video Ads 69

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. The key hits: As TV networks and agencies wrap up their initial upfront negotiations, the real buying cycle begins. said a second agency executive. The real upfront market.

Marketing 69

Marketing Viewability Agency Ad Tech 69

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% As ecommerce grows, so does the retail industry’s ad spend. this year and 14.2%

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Digiday

SEPTEMBER 14, 2022

The key hits: TV networks and agencies are bogged down by measurement providers’ movable methodologies. As TV networks, advertisers and agencies continue to test alternative measurements to eventually transact against, they are learning how much work still needs to be done for these measurements to be ready for primetime. and VideoAmp.

Agency 68

Agency Entertainment Video Ads Shipping 68

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

APRIL 28, 2020

In addition to our full services, Single Grain offers DIY options like the Evergreen Traffic Machine and the Agency Accelerator — which include content and SEO courses, proprietary software, and consultation. Dive Deeper: 9 Tips for Creating Instagram Video Ads that Actually Generate Sales. 3) Anheuser-Busch.

Marketing 141

Marketing Audience Media ROI 141

Digiday

FEBRUARY 14, 2023

A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.

Advertising 72

Advertising Demand Side Platform Agency Ad Tech 72

Martech Series

JUNE 21, 2022

We realized pretty quickly that just being able to render videos at scale wasn’t enough to deliver a differentiated experience and it was when we started working with Meta on making video ads more relevant and connecting creative and media workflows that things began to take off.

MarTech 88

MarTech ROI Audience Media 88

VideoWeek

AUGUST 26, 2022

CNN and The Washington Pos t reported on Tuesday that Peiter “Mudge” Zatko, former head of security at Twitter, sent the explosive disclosure to Congress and federal agencies last month. The Week For Agencies. WARC Predicts Ad Slowdown, but not Recession, in 2022. WARC forecasts that global ad spend will be up by 8.3

Brand Lift 98

Brand Lift Media Agency Electronics 98

Single Grain

FEBRUARY 14, 2020

This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted. As of 2019, the company owns revenues of $250 million and has more than four million subscribers. Related Content: How to Make a Video That People Will Watch Til the End.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

InMobi

FEBRUARY 21, 2022

With the pandemic having accelerated the digital revolution, expectations across the board – be it from consumers, brands, agencies, or media owners – are at an all-time high. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

InMobi

FEBRUARY 3, 2020

In 2019, not only was the mobile gaming market worth over $80 billion, but close to half of all game downloads came from these kinds of app, according to App Annie’s report on The State of Mobile 2020. But, that doesn’t mean that hyper casual gamers are only receptive to rewarded video ads.

Marketing 52

Marketing Entertainment Video Ads Audience 52

InMobi

OCTOBER 27, 2020

In 2019, InMobi Exchange grew north of 25% between Q3 and Q4. This can be especially detrimental for fullscreen ad units (including video and interstitials), which already see higher CPMs (cost per thousand impressions) by virtue of the format’s high performance. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Digiday

DECEMBER 20, 2022

In the third quarter, YouTube reported its first year-over-year quarterly ad revenue decline since Google began reporting the video platform’s revenue in 2019. The dominant subscription-based streamer quickly raced to stand up an ad-supported tier. The hits weren’t limited to traditional TV. Measurement remains a mess.

Non-Profit 72

Non-Profit Advertising Agency Ad Tech 72

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. In 2019, for the first time, people in the U.S. Users in the U.S. This year, adults in the U.S.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. App developers must establish a solid ad monetization plan in order to maximize app ad revenue. Ad Unit Varieties. per impression. Revenue increased by 11.3

CPM 52

CPM Impressions CPC CPA 52

Single Grain

JULY 20, 2021

SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Ad Exchange is a technological platform that can be used by both demand and supply partners (including publishers, advertisers, agencies, DSPs and SSPs) for direct media trading. Not at all.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

MARCH 15, 2024

Rabe joined RTL Group as CFO in 2000, and was made CEO in 2019. Although Kassan claims to have resigned, MediaLink owner United Talent Agency (UTA) said he was fired over “misappropriation of company funds”. And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions.

Media 52

Media Agency Audience Non-Profit 52

InMobi

JANUARY 17, 2019

If you’re looking to embrace programmatic media buying in 2019 but don’t know where to begin, then consider these examples of programmatic advertising to see how others have approached real-time bidding and automated advertising campaigns. Increasingly, in-app digital advertising is going programmatic. How are Prices Set in an Auction?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

VideoWeek

SEPTEMBER 1, 2023

X Reverses Ban on Political Advertising Ahead of US Elections X (formerly Twitter) on Tuesday announced it will allow political advertising in the US, reversing a global ban the company introduced in 2019. s media agency Wavemaker. The partnership was brokered by 4Sales Content Lead Jodie Miles and e.l.f.’s percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. Shopping Ads includes three formats. The Week For Agencies. This takes total funding to around $232 million according to Crunchbase.

Media 52

Media Ad Tech Agency eCommerce 52

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110